Home services startup Pronto has secured $25 million in a funding round led by Epiq Capital, with participation from existing backers Glade Brook Capital, General Catalyst, and Bain Capital Ventures.
Following the raise, Pronto’s post-money valuation stands at $100 million, founder and CEO Anjali Sardana told ET.
Capital to Address Supply Constraints
The newly raised funds will be deployed over the next 12 to 18 months to expand into new cities and service categories, deepen operations in existing markets, and significantly scale hiring and training of service professionals.
“We are supply constrained, so our focus is on supply acquisition and scaling in a way that allows us to maintain really high quality,” Sardana said.
Currently operating in 10 cities with a network of 3,000 professionals, Pronto connects households with trained workers for services including cleaning, laundry, dishwashing, and basic meal preparation. The company has also piloted car washing services in select Gurugram micro-markets and is testing additional services in Bengaluru, Pune, and Hyderabad.
Rapid Growth in Orders
Pronto reported strong order growth, clocking over 350,000 orders in February, up from 150,000 in December. Sardana noted that the platform’s customer engagement remains high, with the top 1% of users booking services more than 23 times a month, and the top 10% averaging over nine bookings monthly.
The company has burned approximately $8 million over the past year as it competes aggressively in the fast-growing on-demand home services segment.
Competitive Landscape
Founded in April 2025, Pronto was initially domiciled in Delaware but redomiciled to India last August. The company has also shifted its headquarters from Gurugram to Bengaluru to tap into the city’s talent ecosystem.
The fundraise comes amid heightened competition in the sector. Rival Snabbit recently raised $30 million led by Bertelsmann India Investments and has reportedly seen significant order growth. Meanwhile, Urban Company, which offers on-demand house-help services under InstaHelp, continues to expand following its public listing last year.
As customer demand for structured, tech-enabled domestic services rises, Pronto is betting on supply-side expansion and service quality to carve out market share in India’s increasingly competitive home services ecosystem.
