Imagine shopping for a stunning kurta set and having it delivered to your doorstep within 30 minutes — that’s exactly what Libas, one of India’s leading ethnic wear brands, is now offering through its latest partnership with Myntra M-Now, the platform’s hyper-fast delivery service.
The collaboration aims to make fashion more accessible and instant, especially for customers who want beautiful ethnic wear delivered on demand. Starting with Bengaluru, Libas has made 150 of its best-selling kurta sets available on M-Now, allowing shoppers to get their favorite styles almost as fast as they would get food delivery. This move is set to redefine how customers experience fashion, eliminating long delivery waits while ensuring style remains uncompromised.
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Speaking about this partnership, Sidhant Keshwani, Founder & CEO of Libas, said, “Our journey with Myntra has been incredible over the past decade, and this new venture with M-Now takes it to the next level. We understand how fast-paced our customers’ lives are, and making our popular styles available for 30-minute delivery aligns perfectly with their need for instant fashion. It’s a game-changer in the ethnic wear space.”
The collaboration comes at a time when customers increasingly value speed and convenience in their shopping experience. Myntra’s M-Now is designed specifically for those who can’t wait days for delivery, catering to the growing demand for quick commerce in the fashion space.
Sharon Pais, Chief Business Officer at Myntra, echoed the sentiment, stating, “Our vision with M-Now has always been to combine speed with fashion. Having a marquee brand like Libas on board allows us to offer high-quality ethnic wear to our customers in under 30 minutes. This partnership is a testament to how we are pushing the boundaries of convenience and style.”
The M-Now service, which is currently available only in Bengaluru, is rapidly gaining popularity for offering instant access to fashion, beauty, and lifestyle products. With Libas now in the mix, the platform is set to capture the growing demand for ethnic wear during festive seasons, weddings, and spontaneous fashion needs.
Libas’ decision to onboard M-Now is also a strategic step in expanding its omnichannel presence. The brand has already built a massive following for its affordable and stylish ethnic wear, and adding lightning-fast delivery to the mix further strengthens its market position.
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“We’ve always believed that fashion should be effortless — both in wearing and receiving it. Through M-Now, we’re taking a bold step toward making instant fashion a reality,” added Keshwani.
The initial rollout includes 150 handpicked styles, featuring Libas’ most-loved kurta sets, perfect for both casual and festive occasions. With the summer season around the corner and events like weddings, housewarmings, and festive gatherings increasing, the partnership couldn’t have come at a better time.
Myntra, on the other hand, has been heavily investing in scaling M-Now’s operations. The platform already offers 30-minute delivery for a wide range of categories, including beauty, fashion, and home products. With Libas joining the platform, Myntra is now strengthening its dominance in the ethnic wear segment — a rapidly growing category in India.
The future looks promising for this partnership. As Myntra M-Now continues to expand its reach beyond Bengaluru, customers across the country might soon experience the
