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Friday, November 15, 2024

FSSAI directs e-Commerce FBOs to prevent misleading information about food products

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The Food Safety and Standards Authority of India (FSSAI) held a meeting in Delhi with e-commerce Food Business Operators (FBOs) to reinforce food safety compliance.

E-commerce to ensure products online claims match

The meeting, led by FSSAI CEO G Kamala Vardhana Rao, focused on ensuring that any product claims made online match the information on product labels, in accordance with FSSAI’s labelling and display regulations.

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Rao stressed that e-commerce FBOs must implement practices to guarantee that food products have at least 30 percent of their shelf life, or 45 days, remaining at the time of delivery. He warned against making unsupported claims online to prevent misleading information and ensure consumers receive accurate product details. Rao highlighted the crucial role of online platforms in protecting consumer health and maintaining transparency.

FBO can’t operate on e-commerce without licence

Additionally, Rao reiterated that no FBO can operate on any e-commerce platform without a valid FSSAI licence or registration. He stressed further on the importance of regulatory compliance for the industry.

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The FSSAI CEO also instructed e-commerce FBOs to provide proper training programs for delivery personnel, focusing on essential food safety and hygiene protocols. He stressed the need to deliver food items separately from non-food items to avoid potential contamination.

In his concluding remarks, Rao underscored the necessity for all e-commerce FBOs to adhere diligently to food safety standards. He emphasised that a transparent, compliant, and accountable e-commerce food sector is vital for protecting consumer health and fostering confidence in digital food marketplaces.

The session saw over 200 participants, both in person and online from all over the country, highlighting the strong dedication to improving food safety standards in the e-commerce sector.

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