Urban Harvest, the Bengaluru based B2B fresh produce and food supply startup, is in discussions to acquire the Hyderabad operations of Namdhari’s, according to multiple industry sources. While neither company has officially confirmed the development, chatter within the retail and agri supply ecosystem suggests the transition may already be underway at an operational level.
Urban Harvest operates under Organicut Fresh and supplies fruits and vegetables to restaurants, retailers and institutional buyers across major cities. The company has been steadily expanding its footprint as demand for organised sourcing and consistent quality rises among food service players. Acquiring Namdhari’s Hyderabad unit could give Urban Harvest faster scale in a key southern market without the long gestation that comes with building a supply chain from scratch.
Namdhari’s, which runs both retail stores and backend sourcing operations, has a strong presence in Hyderabad with established farmer linkages, cold storage and distribution infrastructure. Industry executives estimate that the Hyderabad operations handle several tonnes of fresh produce daily, servicing both modern trade and traditional retail formats. Folding this into Urban Harvest’s network could significantly boost volumes and improve unit economics.
People familiar with the matter say talks are focused on assets and operations rather than the broader Namdhari’s brand. This points to a targeted acquisition strategy aimed at strengthening logistics, sourcing reach and local market penetration. Organicut Fresh has not responded to queries, and Namdhari’s Hyderabad team has also remained silent, adding to speculation around the status of the discussions.
If the deal goes through, it would underline a broader trend of consolidation in India’s fresh produce and food supply sector. As margins remain tight and competition intensifies, scale and efficiency are becoming critical. For Urban Harvest, this potential acquisition could mark a meaningful step in its ambition to become a dominant B2B player across India’s major consumption hubs.
