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The Organic World Expands in Mysore: A New Chapter for Nimida Group’s Grocery Chain

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The Organic World (TOW), a popular South Indian grocery chain and the flagship brand of Nimida Group, has made its foray into Mysore as part of its expansion plans in Karnataka. The company has opened two stores in the city, one in Ramakrishna Nagar and the other in Vijayanagar.

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Gaurav Manchanda, Founder of Nimida Group, expressed his excitement about the launch, saying, “Mysore, with its strong cultural roots and increasing shift towards chemical-free living, was an ideal location for us to grow beyond the metro cities. By opening stores here, we hope to offer local families access to healthy, curated products that align with their values.”

TOW’s growth strategy includes opening more outlets in cities like Pune, Coimbatore, Chennai, and Delhi. These will include a mix of company-owned and franchise-operated stores, all situated in strategic locations to best serve their customer base.

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Founded in 2017, TOW now operates 24 stores in Bengaluru, Mysore, and Hyderabad, offering a wide selection of nearly 3,000 products across food, grocery, personal care, and home care categories. The Bengaluru-based company has set an ambitious target to hit a revenue of ₹100 crore by FY25, a significant increase from ₹35 crore in FY24, as shared by Manchanda in a previous interview with IndiaRetailing.

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