Relaxo Footwear is sharpening its focus on premiumisation as it rolls out an expanded Spring Summer 2026 portfolio, signalling a clear intent to strengthen its position in India’s organised footwear market. The company is widening its product mix across categories while refreshing its retail strategy to better align with evolving consumer preferences.
The new collection places greater emphasis on design, comfort and higher value price points, as Relaxo looks to move beyond volume driven growth. By expanding its premium offerings, the footwear major aims to attract urban consumers who are increasingly willing to spend more on branded and lifestyle oriented products. This shift also reflects a broader trend in the footwear industry, where demand is gradually tilting towards differentiated and fashion forward ranges.
Alongside portfolio expansion, Relaxo is revamping its offline retail network to improve store experience and visibility. The company is focusing on better layouts, curated assortments and sharper merchandising to drive walk ins and conversions. Offline expansion continues to remain a key pillar, even as digital channels play a growing role in discovery and engagement.
The strategy comes at a time when near term demand conditions remain uneven, especially in mass segments. However, Relaxo believes that a stronger premium mix and broader portfolio will help offset volatility and support recovery over the coming quarters. By targeting higher margins and deeper consumer engagement, the company is aiming for more sustainable growth.
With its Spring Summer 2026 rollout reaching stores across channels, Relaxo is betting that premiumisation, wider choice and retail reinvention will help it defend market share while setting the stage for long term momentum in an increasingly competitive footwear landscape.
