Primebook Brings Onboard Former Paytm President Bhavesh Gupta as Advisor, Appoints Tathagata Ray to Head Creative Strategy
Primebook, the Android-powered laptop startup that shot to fame on Shark Tank India, has made two key leadership announcements as it gears up for its next phase of growth. The company has welcomed Bhavesh Gupta, ex-President and COO of Paytm, to its advisory board, and appointed Tathagata Ray as its new Head of Content.
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This comes on the heels of Primebook’s recent $2 million pre-Series A fundraise, which saw participation from Inflection Point Ventures, Auxano Capital, NexG Devices, and a group of individual investors. Earlier, the brand had raised ₹75 lakh on Shark Tank India from judges Aman Gupta and Peyush Bansal.
Bhavesh Gupta brings with him more than two decades of experience in financial services, having worked extensively in banking, digital lending, and fintech. Primebook believes his strategic insight into scaling digital ecosystems will be a powerful asset as the company expands.
“What drew me to Primebook was its bold take on tech that’s made for Bharat. They’re building something that’s not just innovative, but also relevant to how young Indians interact with technology today,” said Gupta. “The team is sharp, driven, and grounded in execution. I’m excited to help shape their growth roadmap — from operations to marketing — and ensure they make a real dent in digital inclusion.”
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Primebook’s CEO and Co-Founder, Chitranshu Mahant, called Gupta’s addition a “big milestone” for the company. “We’re entering a pivotal stage in our journey. Having someone like Bhavesh on board — who’s built and scaled consumer-first businesses at massive scale — gives us a major boost as we chart out our next moves.”
The company also announced that Tathagata Ray has joined to lead its brand and content direction. With more than 15 years of experience in advertising and digital storytelling, Ray has worked with major names such as Air India, Meta, The Glitch, and Grapes Digital. His role at Primebook will involve driving brand strategy, creative campaigns, and building a distinctive narrative for the company’s mission.
With fresh leadership and new capital, Primebook is clearly doubling down on its vision to reshape affordable computing in India — and doing it with the kind of firepower that suggests it’s just getting started.
