Fresh food brand Pluckk has announced the appointment of Chayan Mukhopadhyay as its Chief Operating Officer, marking a key step in its nationwide growth strategy. Mukhopadhyay, an alumnus of IIM Bangalore with more than 15 years of cross-sector experience, will spearhead operations as the company looks to scale its footprint from four cities to 20 in the coming years, while also eyeing three international markets.
Pluckk, founded in July 2021 by Pratik Gupta, operates in Mumbai, Bengaluru, Delhi and Pune with a portfolio that includes fresh meal kits, preservative-free juices, soups, smoothies, frozen berries and plant protein bars. The company, which currently reports an annualised GMV of ₹100 crore, is positioning itself as a lifestyle-oriented brand for India’s NCCS A households that value freshness, health and convenience.
Mukhopadhyay brings operational and entrepreneurial depth to the role. He has held leadership stints at American Express and Jabong and co-founded HR SaaS venture Qandle, which achieved profitability and was acquired earlier this year.
Speaking on his appointment, Mukhopadhyay said his immediate focus will be to strengthen sourcing and supply chain efficiencies while expanding both online and offline channels. “Pluckk has already built strong traction in its existing markets. The next step is rapid yet profitable expansion into new cities, without compromising on quality or consumer trust,” he said.
Pratik Gupta, co-founder of Pluckk, highlighted that Mukhopadhyay’s mix of operational expertise and entrepreneurial success makes him “the right leader to drive the brand’s next phase of growth.” Gupta added that with rising demand for clean eating and the momentum of modern retail and quick commerce, Pluckk is well-positioned to scale its consumer base nationwide.
The appointment underscores Pluckk’s ambition to become a leading name in India’s fast-growing fresh food market, a segment increasingly shaped by urban professionals seeking healthier everyday choices.
