After stepping back from daily operations at PharmEasy earlier this year, Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have quietly been building something new. Now they’re ready to talk about it.
Their latest project is All Home, a new-age platform designed to bring some much-needed structure—and ambition—to India’s messy but massive interior design and architectural market. With an estimated value of $60 billion and little formal organization, the sector is ripe for disruption.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
Unlike typical startups, All Home isn’t creating products from scratch. Instead, it’s investing in and supporting existing profitable brands across categories like sanitaryware, lighting, modular furniture, kitchen fittings, hardware, and furnishings. The model is partner-first: the platform acts as both a backer and an enabler, helping brands scale and modernize.
“People are spending more on their homes and offices than ever before,” said Dhaval Shah. “But access to quality products and trustworthy brands is still patchy. All Home wants to close that gap.”
The trio has split responsibilities based on their strengths—Sheth is driving operations, Shah is handling finance, brand and regulatory matters, and Dedhia is leading tech. They continue to hold board roles at PharmEasy parent API Holdings, even as the company attempts to rekindle its IPO dreams after a bumpy couple of years marked by falling revenues and valuation corrections.
Despite flying under the radar for six months, All Home has already inked deals with three brands: Colour Coats, House of W, and Fiamarc, and says more partnerships are in the pipeline. The company also claims to have hit operational profitability during its stealth phase—a rarity in today’s funding environment.
While the exact funding figure hasn’t been revealed, insiders say the startup has raised a mix of debt and equity at a valuation of around $120 million. The round was led by Bessemer Venture Partners—an early investor in PharmEasy—and saw participation from several notable backers including Siddharth Shah (co-founder & CEO of PharmEasy), Niket Shah (CIO, Motilal Oswal AMC), Shalibhadra Shah (CFO, Motilal Oswal Group), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
With money in the bank and industry veterans at the wheel, All Home is setting its sights on bringing order—and style—to the homes of millions.
