Meesho is making a major branding move. The company’s board has greenlit a plan to shed its old legal name — Fashnear Technologies — in favor of Meesho Pvt Ltd, according to regulatory records sourced via Toflr. The paperwork has been filed with the Ministry of Corporate Affairs, and the change is now awaiting formal approval.
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As part of the broader reshuffle, Meesho has also approached the National Company Law Tribunal (NCLT), marking the next step in its shift to re-domicile. Once that’s wrapped up, Meesho Pvt Ltd will officially become the holding entity for all marketplace operations.
The company says this is more than just a cosmetic tweak. “This realignment reflects our brand more accurately, helps clear up confusion around our corporate identity, and boosts both internal clarity and external trust,” Meesho noted in its filing with the Registrar of Companies.
This move follows a similar strategy recently adopted by Zepto, which transitioned from Kiranakart Technologies to Zepto Private Ltd after securing the green light from regulators.
Behind the scenes, Meesho is riding strong business momentum. In its March annual report, the platform revealed it clocked 1.3 billion orders between April and December 2024 — a 34% jump year-over-year and equal to its total for the entire previous fiscal year.
As of December 31, Meesho had 187 million unique transacting users over the past year, up 26% from the previous year. The company is currently operating at a GMV run rate of $6.2 billion and is expected to grow at a 26% CAGR over the next six years, according to brokerage firm CLSA.
While Meesho trails Amazon and Flipkart in total GMV due to its lower average order value (between ₹315–₹350), it has taken the lead in volume. The platform now processes 4.9 million orders a day and boasts 180 million monthly active users — numbers that reflect deep penetration, especially in smaller towns.
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CLSA estimates Meesho will boost its share in India’s e-commerce pie from 8.5% to 10% by 2030. That growth is expected to be fuelled by its lean cost structure, aggressive pricing, and solid traction across Tier-2 and Tier-3 markets.
