Mars, the global family-owned conglomerate renowned for its confectionery and pet care businesses, has completed the acquisition of Kellanova, the company behind iconic snack brands including Pringles, Cheez-It, Pop-Tarts, and several of Kellogg’s international cereal lines. The acquisition brings together two of the world’s most recognizable snack portfolios, significantly strengthening Mars’s position in the fast-growing global snacking sector.
The transaction officially closed on December 8, 2025, following regulatory approvals, after shareholders gave the deal the green light in November 2024. Mars had initially announced its intent to acquire Kellanova in August 2024, signaling a strategic move to consolidate its global snacking operations.
Andrew Clarke, Global President of Mars Snacking, welcomed Kellanova employees, highlighting the scale and potential of the combined business. With a workforce of more than 50,000 employees worldwide, the unified entity aims to accelerate product innovation, expand its international reach, and invest further in sustainability initiatives and long-term growth strategies.
Kellanova’s addition complements Mars’s existing snack lineup, which already features M&M’s, Snickers, Twix, Dove, Skittles, and Extra, as well as healthier offerings like Kind bars and Nature’s Bakery products. The acquisition also strengthens Mars’s Accelerator division, bringing in brands such as RXBAR, Nutri-Grain bars, and Special K bars, broadening the company’s footprint across both indulgent and health-conscious segments.
Industry analysts suggest that this consolidation positions Mars to better compete in a crowded global market, providing access to Kellanova’s established distribution networks and brand equity. The merger is expected to create opportunities for cross-brand innovation, combining Mars’s expertise in confectionery with Kellanova’s strength in savory snacks and cereals.
As the integration proceeds, Mars plans a phased approach, focusing on maintaining brand identities, optimizing supply chains, and launching new products that reflect evolving consumer tastes. The acquisition reinforces Mars’s long-term strategy to expand in high-growth snack categories while catering to diverse global consumer preferences.
