Homegrown apparel brand Libas has reported a sharp surge in festive demand, crossing one lakh customer orders on the opening day of the season’s sales. The figure marks a 50 per cent increase in sales compared to the same festive period last year, highlighting both growing consumer appetite for value-driven ethnic wear and the brand’s channel diversification.
According to the company, demand on the first day translated into more than 50 orders every minute. The strongest traction came from core categories including kurtas, kurta sets, co-ords, sarees and loungewear.
Sidhant Keshwani, Founder and CEO of Libas, attributed the growth to a combination of consumer trust and a calibrated marketplace-direct strategy. “This year we recorded a 50 per cent jump over last festive season’s performance. What’s significant is the channel mix, with 60 per cent of orders coming through leading e-commerce platforms and the remaining 40 per cent through our own website and app. This balanced distribution reflects the growing trust in Libas as a direct brand,” he said.
Keshwani added that recent reforms under GST 2.0, which reduced tax slabs on mass fashion apparel, gave a further boost to festive consumption, making products more affordable for a wider consumer base.
The brand currently operates over 50 exclusive stores across the country and has built a strong digital presence. With its omnichannel strategy, Libas is aiming to consolidate its position in India’s fast-growing value-fashion segment, where festive shopping remains a critical driver of growth.
Industry trackers note that the apparel market is expected to see strong double-digit growth this festive season, with mid-priced ethnic wear emerging as a key beneficiary of the shift in consumer preference toward affordable, stylish and occasion-ready clothing.
