Baba Ramdev-led Patanjali Group has formally entered into a strategic collaboration with the Russian government, signing a Memorandum of Understanding to facilitate the company’s foray into the country. The agreement, inked on Saturday, outlines a multi-faceted agenda including the promotion of health and wellness, Ayurveda, yoga, naturopathy, and research-based initiatives.
Ramdev, representing Patanjali, emphasized the significance of Russia as a key gateway for the company’s global wellness ambitions. “People in Russia actively engage with yoga and Ayurveda. This partnership allows us to take India’s wellness traditions, knowledge of the sages, and cultural heritage to a broader international audience, with Russia serving as the entry point,” he said. The MoU also focuses on facilitating health tourism, exchange of skilled professionals, and collaborative research to strengthen scientific and cultural links between the two nations.
Signed on behalf of Russia by Sergey Cheremin, Minister of Commerce and Chairman of the Indo-Russia Business Council, the agreement underscores Moscow’s commitment to integrating Ayurveda and holistic wellness into its healthcare ecosystem. Cheremin noted that the adoption of Patanjali’s wellness practices would contribute to improving public health and promoting disease-free lifestyles among Russian citizens.
The MoU further opens doors for trade promotion between the two countries, including marketing Indian wellness brands in Russia and Russian products in India. Patanjali, which operates across FMCG, Ayurvedic, and nutraceutical categories through Patanjali Ayurved and Patanjali Foods, has positioned this expansion as a strategic step in its global growth strategy.
Analysts see this move as part of Patanjali’s broader ambition to reach nearly 200 international markets, combining commercial expansion with the dissemination of India’s cultural and wellness heritage. With Ayurveda and yoga gaining popularity worldwide, Russia is expected to become a pivotal market in Patanjali’s international portfolio.
