On January 22, Hindustan Unilever Limited (HUL) revealed its acquisition of the online premium skincare brand Minimalist for ₹2,955 crore, as stated in a regulatory filing.
The FMCG giant has secured a 90.5% stake in the brand through a combination of primary investment and secondary buyout. This strategic move will integrate Minimalist into HUL’s Beauty & Wellbeing portfolio, marking its entry into the fast-growing premium skincare segment.
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Commenting on the acquisition, HUL CEO and MD Rohit Jawa said, “We’re thrilled to bring Minimalist into the HUL family. This is a significant step toward expanding our Beauty & Wellbeing offerings in high-growth premium spaces. Mohit, Rahul, and their team have built an exceptional brand rooted in science, transparency, and efficacy.”
A founder of a consumer brand, speaking anonymously to Mint, noted, “Minimalist is a smart addition to HUL’s skincare lineup. With the rise of active ingredient-based skincare, this acquisition gives HUL an edge over competitors in this rapidly growing category.”
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