The Good Glamm Group, known for its content-to-commerce model, has made headlines once again with a second wave of layoffs, affecting around 150 employees across various departments, from fresh recruits to senior team leads. This round of job cuts follows the company’s recent acquisition of Sirona, which is now in the process of being sold. This move marks the second time in a year that Good Glamm has faced significant employee reductions, prompting concerns about its strategic direction moving forward. Industry sources have revealed that entire teams, including those focused on new product development, have been dissolved.
The company has not publicly addressed the layoffs but provided clarification on employee salaries, noting that 85% of staff received their pay on time this month. However, 15% experienced a 2-3 week delay, which has since been rectified. In its statement, Good Glamm also revealed it’s in talks for a fresh round of equity fundraising and the sale of some of its brands, with an expected resolution in the next three weeks.
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Good Glamm’s financial struggles have been apparent for some time. In October 2024, Moneycontrol reported that the company, backed by Warburg Pincus, was looking to sell off several of its brands, including Organic Harvest, The Moms Co, and Sirona. These sales come as the company faces a cash crunch and seeks capital to keep operations afloat. On January 2, 2025, during a company-wide town hall, employees were warned about potential delays in salary payments due to the holiday season, followed by the layoff announcements.
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Insiders suggest that Good Glamm’s acquisition strategy, which has involved purchasing a variety of women-oriented businesses, has lacked clear direction. This has led to a growing perception that the company is focusing more on expanding without proper planning, possibly to avoid becoming “big and broke.” Critics online have voiced their frustrations, with one commenter pointing out that Good Glamm’s approach seemed haphazard, acquiring anything and everything, including a Facebook group with 50k+ members and even Twinkle Khanna’s Tweak, without a coherent strategy behind it.
