The latest episode of Shark Tank India Season 4 kicked off with Aditya Poddar, the founder of FitFeast from New Delhi. He started by sharing his personal weight loss journey, displaying before-and-after photos that highlighted his transformation.
His experience led him to realize the critical role protein plays in fitness, inspiring him to create FitFeast—a brand offering protein-packed snacks such as peanut butter, chips, bars, and shakes. In just two and a half years, the company has reached over 50,000 customers across India. His goal? To make protein-rich foods a staple in Indian households. Aditya came to the Sharks seeking ₹1 crore in exchange for 6.5% equity.
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During his pitch, Aditya gave the Sharks a taste of his products and shared an interesting encounter—he had briefly met Aman Gupta at a D2C event in 2023. He also revealed his persistence in making it onto Shark Tank India, having applied in 2022, 2023, and finally succeeding in 2024. As the Sharks sampled the products, opinions varied. Aman wasn’t particularly impressed with the chips, while Namita Thapar and Anupam Mittal found the protein bars delicious.
However, Kunal Bahl raised a concern. Noticing strong similarities between FitFeast’s packaging and that of other established brands, he asked, “Did you just take the best ideas from 3-4 brands and combine them under FitFeast?” Aditya admitted he had drawn inspiration from a well-known competitor.
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That admission didn’t sit well with Anupam Mittal. Challenging him, he asked, “Why did you agree so quickly when Kunal said you copied? Do you actually think you copied?” He went on to say that he didn’t personally see any resemblance and pointed out a critical flaw in Aditya’s pitch: “If you don’t believe you copied, why didn’t you push back? You can’t sell by agreeing to everything.”
