Epigamia, the popular Indian brand known for its Greek yogurt and protein-packed dairy goodies from Drums Food International, has just taken its first big step outside India. The company launched its Turbo 25g Protein Milkshakes in the United Arab Emirates, and they’re kicking things off exclusively on Noon, the go-to online marketplace in the region.
This move marks Epigamia’s debut in the Middle East, and it’s no small deal. Partnering with Modist Global as their expansion partner for the area, they’ve got the logistics and cold-chain delivery sorted to make sure these ready-to-drink shakes reach customers fresh. The product packs a solid 25 grams of protein into every 250ml bottle, with zero added sugar, zero fat, no preservatives, and a really good protein-to-calorie ratio. It’s built for busy, active lifestyles—perfect for post-gym recovery, quick snacks, or that mid-afternoon energy hit.
Four flavors are hitting the shelves right away: Chocolate, Coffee, Vanilla Caramel, and Cookie & Cream. These were picked because they sell well back in India and should appeal to a wide crowd internationally. The UAE seemed like the perfect starting point with its young, health-focused population that’s always on the lookout for convenient, high-protein options.
The market for functional beverages like this is growing fast there, and Epigamia wants to bring its modern dairy twist to people who care about quality, taste, and clean ingredients.
Ankur Goel, Co-Founder and COO of Epigamia, called it a major milestone. He said the Middle East values exactly what the brand stands for—health, taste, and quality—and launching on Noon gives them a strong way to reach consumers living fast-paced lives. Nikhil Agarwal from Modist Global added that the UAE rewards smart execution, and they’re set up to handle everything from approvals to last-mile delivery.
For now, it’s exclusive to Noon and Noon Minutes for quick commerce, but plans are in place to expand to other platforms like Amazon.ae, Careem, and Talabat later. This feels like the beginning of something bigger for Epigamia as they eye more global markets. If the response in the UAE is strong, it could open doors across the region and beyond.
