India’s beloved dairy brand, Amul, is heading toward a massive milestone: Rs 1 lakh crore in total revenue for the ongoing fiscal year, thanks to growing appetite for milk and dairy products nationwide.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which manages the Amul brand, expects to clock in Rs 75,000 crore in revenue alone. Add to that the Rs 25,000 crore expected from its 18 district-level milk unions that sell independently in their local markets, and the combined turnover of brand Amul is on track to hit the 1 lakh crore mark in FY 2025-26.
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“This year, we’re aiming for 14% growth,” said Jayen Mehta, Managing Director of GCMMF, in a recent conversation with PTI. “Demand is climbing steadily, and that’s across product lines.”
Year-on-Year Momentum
GCMMF’s own revenues rose 11% last year, reaching Rs 65,911 crore in FY 2024-25, up from Rs 59,250 crore the year before. The overall brand Amul—combining GCMMF and union sales—grew from Rs 80,000 crore in FY 2023-24 to around Rs 90,000 crore last year.
According to Mehta, Amul’s performance hasn’t just been driven by price hikes but by solid volume growth across categories—from milk and curd to butter, paneer, and ice cream. “It’s not just about more expensive milk; people are consuming more of it, and more frequently,” he noted.
Built on the Backs of Farmers
What makes Amul’s story even more remarkable is that it’s entirely farmer-owned. GCMMF represents 36 lakh dairy farmers spread across 18,600 villages in Gujarat. Every day, its 18 member unions collectively procure over 350 lakh litres of milk—making it the largest farmer-run dairy cooperative in the world.
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With strong rural roots and growing urban demand, Amul’s growth shows no signs of slowing down. If anything, it’s only picking up pace.
