FMCG contract manufacturer Hindustan Foods Limited (HFL) has announced the acquisition of an ayurvedic and herbal beauty care manufacturing facility from Ultra Beauty Care Pvt Ltd for ₹19.9 crore. The deal, executed through a Business Transfer Agreement (BTA) on March 23, 2026, involves the transfer of a fully operational unit located in the Five Star Industrial Area at MIDC Shendra in Aurangabad, Maharashtra.
The acquisition aligns with Hindustan Foods’ broader strategy to strengthen its contract manufacturing capabilities while expanding into high-growth segments such as ayurvedic, herbal, and cosmetic products. The facility currently manufactures a wide range of beauty and personal care products, making it a strategic fit for HFL’s ambitions to diversify its offerings and deepen its presence in the fast-evolving personal care market.
The transaction will be completed through a cash consideration of ₹19.9 crore, subject to customary adjustments outlined in the agreement. According to the company’s regulatory filing, the acquisition is expected to be finalised by the first quarter of the financial year 2026–27, pending fulfilment of standard conditions under the BTA.
With increasing consumer preference for natural and herbal formulations, the ayurvedic beauty segment has emerged as a key growth driver within India’s FMCG landscape. By acquiring an established manufacturing facility in this space, Hindustan Foods is positioning itself to capitalise on rising demand while enhancing its capabilities as a comprehensive contract manufacturer for leading consumer brands.
The move also reflects a broader industry trend where manufacturers are investing in specialised production assets to cater to evolving consumer preferences and support brand partners with faster innovation and scale.
