Zouk, the direct-to-consumer lifestyle brand known for blending contemporary design with Indian craftsmanship, has brought Bollywood star Kriti Sanon on board as its brand ambassador. The partnership is a strategic move aimed at strengthening Zouk’s foothold in the handbag market while expanding its consumer reach.
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“We see Kriti as the perfect fit for Zouk. Her admiration for Indian craftsmanship and her influence in the fashion space align seamlessly with our vision of creating functional yet stylish handbags,” said Pradeep Krishnakumar, Co-Founder of Zouk.
Sanon, known for her impeccable style, expressed her excitement about the collaboration. “Zouk’s designs immediately caught my attention. I love brands that have a story to tell, and Zouk does that beautifully by weaving Indian artistry into modern fashion. I’m thrilled to be part of this journey,” she said.
Founded in 2015 by IIM Ahmedabad alumni, Zouk has grown rapidly while maintaining a capital-efficient business model. The brand, which started with handbags, has now expanded into the travel segment, introducing backpacks and trolley bags to cater to the evolving needs of Indian consumers. With a customer base of over seven lakh across the country, Zouk also works with more than 1,000 artisans, reinforcing its commitment to homegrown craftsmanship.
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As the brand continues to scale, Sanon’s association is expected to boost visibility and solidify Zouk’s position in the competitive fashion and accessories market.
