For the first time in its history, Volkswagen has named a brand ambassador — and surprisingly, it’s not a Bollywood star or a social media darling. It’s none other than Jasprit Bumrah, the calm, calculated pace ace who just helped bring the T20 World Cup home. Now, he’s taking center stage in the latest campaign for the Golf GTI.
This is a bold move for Volkswagen, a company that has traditionally let its cars do the talking. The Golf GTI, reintroduced earlier this year, is a driver’s car through and through. It’s not built for the masses — it’s built for people who know their way around a sharp corner and value performance over flash. With its precise steering, composed ride, and unmistakable hatchback soul, the GTI is a love letter to purists.
Pairing it with Bumrah says a lot. This isn’t just a celebrity endorsement to chase numbers — it’s a calculated effort to reshape Volkswagen’s image in India. Bumrah isn’t loud or showy. He’s efficient, razor-focused, and lets results speak. That mirrors exactly what the GTI stands for.
The ad spot hits this theme perfectly: Bumrah silently pulls into an empty stadium behind the wheel of the GTI, laces up, and gets to work. No words, no theatrics — just precision and intent.
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This campaign may not push huge volumes, but that’s not the point. Volkswagen is playing a different game here — one about image, identity, and reconnecting with the driving enthusiast.
