Virat Kohli has shifted the trajectory of his lifestyle label One8 by formally teaming up with homegrown sportswear company Agilitas Sports. The cricketer confirmed the development through a post on X, calling it the start of a new chapter for both brands. His announcement follows a major strategic decision earlier this year, when he chose not to renew Puma’s eight-year offer reportedly valued at around three hundred crore rupees.
Instead of extending the long-standing association, Kohli opted to invest directly in Agilitas. The company was founded in 2023 by Abhishek Ganguly, who previously led Puma’s operations in India and South-East Asia and played a key role in signing Kohli to Puma in 2017. That partnership led to the creation and nationwide rise of the One8 athleisure line.
In a video shared alongside his post, Kohli explained that Agilitas’ manufacturing strength and leadership experience played a decisive role in his move. He described the brand as a platform “built by people of our own” and spoke about wanting to help shape something significant within India’s fast-growing sportswear ecosystem.
One8 will now be fully housed under Agilitas, which will take charge of building the label’s retail footprint across India and international markets. The company has been expanding rapidly. In September 2023, it bought Mochiko, India’s largest sports shoe manufacturer, in an all-cash acquisition funded through a fifty-two million dollar round led by Convergent Finance. Mochiko supplies footwear to major global brands including Adidas, Puma, Skechers, Reebok, Asics and Decathlon.
Agilitas strengthened its capital base again in December 2023 by raising an additional one hundred crore rupees from Nexus Venture Partners. As part of that investment, Suvir Sujan joined the company as an advisor.
With Kohli’s endorsement and investment, Agilitas is now positioning itself to build a stronger Indian sportswear brand for global scale.
