Vasmol, a name that’s been part of Indian households for over sixty years, has introduced a new offering: the Vasmol Henna Crème Hair Colour and Shampoo Hair Colour. And bringing her charm and authenticity to the campaign is none other than Vidya Balan, who has been announced as the new face of the brand.
The launch blends nostalgia with today’s needs. It takes something familiar—henna—and reimagines it in a modern, no-ammonia crème form. The idea is simple: vibrant, long-lasting hair colour that doesn’t come at the cost of hair health. For many Indian women, that’s a fine balance they’ve been seeking for years.
Speaking about the brand’s journey and what the new launch represents, Dheeraj Arora, MD and CEO of HRIPL, said that Vasmol has always been more than just a product. “It’s woven into the everyday lives of families across India. This launch is about keeping that emotional connection intact, while making sure we stay relevant to how women live and choose today. Vidya Balan is an ideal fit. She reflects both the rootedness and modernity we stand for.”
Priyanka Puri, Senior VP of Marketing at HRIPL, added that the product isn’t just about covering greys—it’s about doing it without harsh chemicals and in a way that feels effortless. “Vidya’s voice and presence lend the right kind of trust. She represents women who want to feel confident, natural, and true to themselves.”
For Vidya Balan, the partnership brings together her personal and cultural values. “Henna has always been close to home. It reminds me of warmth, care, and rituals that are passed down. What’s exciting about Vasmol Henna Crème is that it brings that same comfort with a modern twist. It’s gentle, familiar, and lets you feel like yourself. That’s why I’m proud to be a part of it.”
With this launch, Vasmol is hoping to speak to a new generation—women who value tradition, but expect more from it.
