Havells India Limited, one of the leading players in the Fast Moving Electrical Goods (FMEG) sector and consumer durables, has launched two campaigns that feature Bollywood actor Vicky Kaushal for the grooming range. The campaigns which convey the message of #TakeChargeofYourLook, throw a light on the unique grooming solutions of Havells for men.
The Havells’ Super Grooming Kit and Trimmer range have been designed to meet the daily grooming needs of modern men. The grooming products offered by the brand can be customized and turn the process of styling simplistic and hassle-free.
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The campaigns, conceptualized by 82.5 Communications, reflect Havells’ commitment to providing advanced grooming solutions that enable consumers to take control and be in charge of their styling and looks with confidence. They further highlight the significance of grooming as a means of individuality and self-expression, offering empowerment to everybody to embrace their personal journeys.
The campaign will be amplified across digital and BTL channels.
The first ad film tells the light-hearted story of an everyday moment which showcases the effortless precision and glide of the Havells’ Super Grooming Kit. The quirky exchange between Vicky and his neighbor brings to light the fact that the users are equipped with the product and get great results by using it without making much effort.
The second ad film takes an empowered approach. Vicky helps his friends navigate the professional and personal opportunities in their lives. With his advice, they discover that being in charge of their looks and appearance is an important step towards unlocking their fullest potential and building confidence in their abilities.
Speaking on the concept behind the campaign, Deepak Bansal, SBU Head, Electric Consumer Durables, Havells India said: “The young consumers nowadays set the trends treating grooming as an extension of their personalities. They are ready to embrace ingenious products aligning with their lifestyles. With our state-of-the-art grooming range, Havells is catering to this growing segment, offering grooming tools that are stylish, efficient, and easy to use. The ‘Take Charge of Your Look’ campaign spearheaded by Vicky Kaushal, is resonating with this target group on a deeper level, offering them inspiration to adopt and embrace a self-assured and confident approach towards grooming right from the start.”
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Sharing her thoughts about the campaign, Chandana Agarwal, President, 82.5 North & East said: “Personal grooming is an inherent part of self-expression and our campaign with Havells intends to motivate the individuals to own their looks with confidence and pride. With Vicky Kaushal being the face of this campaign, we were willing to bring to life this thought process that grooming is not only about looking good, it is also about being empowered to make a mark in every area of our lives.”
