Swiss Beauty has rolled out a new brand film as part of its “We Got You, Girl!” campaign, reinforcing its push to connect with young, modern consumers through a message centred on self expression and emotional relevance. The film features actor and brand ambassador Taapsee Pannu and positions the brand as an ally to women navigating multiple roles, moods and identities in their everyday lives.
The campaign draws from the realities of today’s young women, who often move seamlessly between professional ambition, personal expression and spontaneous moments. Rather than prescribing a single definition of beauty, the film highlights choice and flexibility, showing how makeup can adapt to an individual’s personality rather than shape it. Lipsticks play a central role in the narrative, presented as tools that allow women to express confidence, playfulness or simplicity without explanation.
For Swiss Beauty, the campaign marks a deliberate shift away from perfection led beauty messaging towards a more inclusive and relatable tone. The brand’s lipstick portfolio, spanning multiple shades and finishes, is positioned as a reflection of this philosophy, supporting varied looks that fit into real life rather than curated moments.
Company executives say the campaign reflects changing expectations among young beauty consumers, who increasingly value authenticity and freedom over rigid beauty standards. By anchoring the message in everyday situations, Swiss Beauty aims to strengthen its emotional connect with a generation that sees makeup as an extension of identity.
Taapsee Pannu’s presence adds credibility to the narrative, given her reputation for independent roles and outspoken views. The brand believes her persona mirrors the confidence and individuality the campaign seeks to highlight.
The film is being amplified across digital platforms through short format edits, creator collaborations and interactive content designed to drive engagement among beauty enthusiasts. These efforts are focused on building conversation around experimentation and self confidence, rather than spotlighting a single product or look.
With “We Got You, Girl!”, Swiss Beauty is seeking to position itself as a contemporary beauty brand that understands the evolving lives of young women and supports how they choose to show up, every day.
