Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush and Instamart have teamed up to make sure help arrives in 10 minutes. In a bold move, Plush, India’s leading women’s wellness brand, has teamed up with Instamart, Swiggy’s lightning-fast delivery service, to completely flip the script on emergency period care. The star of the show is Plush’s Seamless Period Panty, a sleek, comfortable, undie-like essential.
Plush’s latest ad film delivers a punch of humor, nostalgia, and an idea. In the ad, an older sister goes full jugaad mode, layering pad after pad like a DIY engineer. When you think she’s nailed the art of leak-proofing, her younger sister casually orders a Plush Seamless Period Panty from Instamart in seconds. The message is clear: ditch the old fixes. Period care just grew up.
“For years, period care meant settling,” says Prince Kapoor, Co-founder at Plush. “We’ve always known it could be better. Our Seamless Period Panty offers protection of comfort, confidence, and style. With Instamart, we’ve made sure it shows up when it’s needed most.” It is like a peace of mind, delivered at the speed of need.
Founded in 2018, Plush began with one goal: to rewrite the rules of feminine wellness. Tired of rough, synthetic, rash-prone hygiene products, they introduced 100% US cotton sanitary pads. Since then, the lineup’s only grown into body care, intimate hygiene, skincare, and more.
Instamart, Swiggy’s quick-commerce arm, has changed the game for instant essentials. From groceries to grooming tools to late-night cravings, it’s all just a tap away. With a network of hyperlocal dark stores and fast-track logistics, they have made 10–30-minute deliveries the new normal.
This partnership is a crucial decision for convenience. By joining forces, Plush and Instamart are addressing a real, messy, often-ignored pain point. So next time your period crashes the body early, don’t stress, just tap. Relief is 10 minutes away.Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush and Instamart have teamed up to make sure help arrives in 10 minutes. In a bold move, Plush, India’s leading women’s wellness brand, has teamed up with Instamart, Swiggy’s lightning-fast delivery service, to completely flip the script on emergency period care. The star of the show is Plush’s Seamless Period Panty, a sleek, comfortable, undie-like essential.
Plush’s latest ad film delivers a punch of humor, nostalgia, and an idea. In the ad, an older sister goes full jugaad mode, layering pad after pad like a DIY engineer. When you think she’s nailed the art of leak-proofing, her younger sister casually orders a Plush Seamless Period Panty from Instamart in seconds. The message is clear: ditch the old fixes. Period care just grew up.
“For years, period care meant settling,” says Prince Kapoor, Co-founder at Plush. “We’ve always known it could be better. Our Seamless Period Panty offers protection of comfort, confidence, and style. With Instamart, we’ve made sure it shows up when it’s needed most.” It is like a peace of mind, delivered at the speed of need.
Founded in 2018, Plush began with one goal: to rewrite the rules of feminine wellness. Tired of rough, synthetic, rash-prone hygiene products, they introduced 100% US cotton sanitary pads. Since then, the lineup’s only grown into body care, intimate hygiene, skincare, and more.
Instamart, Swiggy’s quick-commerce arm, has changed the game for instant essentials. From groceries to grooming tools to late-night cravings, it’s all just a tap away. With a network of hyperlocal dark stores and fast-track logistics, they have made 10–30-minute deliveries the new normal.
This partnership is a crucial decision for convenience. By joining forces, Plush and Instamart are addressing a real, messy, often-ignored pain point. So next time your period crashes the body early, don’t stress, just tap. Relief is 10 minutes away.
