If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected that he always does. This time it’s not him but his poster. McDonald’s just tapped into Singh’s vibe with out-of-home (OOH) marketing. McDonald’s India (North & East) took the streets by storm by launching the Cab Branding Campaign to drop their fan-favorite: The Ranveer Singh Meal.
The brand went mobile by putting Ranveer on a poster. Over 400 branded cabs hit the roads across Delhi, NCR, Lucknow, and Kolkata. The goal was clear to cut through clutter and own the street. And they did it, strategically. These moving billboards cruised through hotspots like India Gate, MG Road Gurugram, Noida Sector 18, Mani Square, and Gomti Nagar. The eye-catching red color and on the top of it the star holding a burger. Always a winning strategy to grab attention.
Just two weeks after announcing Ranveer Singh as a brand ambassador it was about activating his mass appeal in the real world. By turning cabs into rolling storytellers, McDonald’s blurred the line between OOH and experience, between celebrity and street culture.
Available for a limited time only, The Ranveer Singh Meal brings:
McVeggie or McChicken Xplode.
Golden Crispy Pops.
Bobaaa Blast drink.
