Mankind Pharma has roped in actor Rajkummar Rao as the brand ambassador for Nimulid Strong, its flagship entry in the topical pain relief category. Positioned as a specialist for neck pain, Nimulid Strong promises relief in just two minutes, thanks to its potent 2.32% diclofenac formulation — twice the concentration found in most competing products.
The company is banking on Rao’s credibility and relatability to build trust for the product, which is available in both gel and spray formats. In its debut year, Nimulid Strong has already clocked impressive numbers — selling 20 lakh gel units and 10 lakh spray bottles, bringing in a combined revenue of Rs. 15 crore.
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With the topical pain relief market in India valued at over Rs. 5,000 crore, Mankind’s entry with Nimulid Strong marks a strategic move into a high-demand space. This is the company’s first major product launch of the year in the consumer wellness segment, with future plans to expand into balms, roll-ons, and tablet formats.
“We’re delighted to have Rajkummar onboard,” said Joy Chatterjee, Vice President, Sales & Marketing, Consumer Business Unit, Mankind Pharma. “His grounded personality and mass appeal reflect the spirit of our brand. Nimulid Strong is designed for people who need fast, effective relief — and Rajkummar represents that purpose perfectly.”
For Rao, the association feels like a natural fit. “In my line of work, physical strain is part of the job — long shoots, awkward angles, hours of screen time. Quick relief from neck pain isn’t a luxury, it’s a necessity,” he said. “What I like about Nimulid Strong is how fast it works — within minutes, you’re back in action. That’s what made me say yes.”
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As Mankind Pharma continues to expand its consumer health portfolio, Nimulid Strong — backed by real results and a relatable face — seems poised to make serious inroads into Indian households.
