India’s favorite investigative trio is back, but not for a new episode of CID. This time, ACP Pradyuman, Dr. Salunkhe, and Daya are cracking a case for KFC, and it’s finger-lickin’ mysterious. In a bold new campaign, actors Shivaji Satam, Dayanand Shetty, and Narendra Gupta reunite to solve what appears to be a scam. At least, that’s what Daya thinks. The ad opens with him struggling to decode Gen Z slang. Convinced he’s sniffed out a fraud. Naturally, he reports it to ACP Pradyuman, who pulls in forensic genius Dr. Salunkhe just like old times.
The case is a ₹299 dine-in combo deal from KFC, including 7 boneless strips and 2 hot & crispy pieces. It’s too good to be true; that’s why they think it’s fraud. The trio is shown making a dramatic entrance into a KFC outlet, ready to uncover the truth. What unfolds is a delightful blend of humorous detective work, mock interrogations, and comical confusion over contemporary slang. Throughout their investigation, the characters frequently resort to their iconic catchphrase, “ye toh scam hai!”, adding nostalgic humor. Ultimately, a KFC staff member steps in to clarify that the offer is indeed genuine. As truth dawns, suspicion turns to delight. The detectives dropped their guard, picked up the chicken, and enjoyed it. The case was solved deliciously.
This campaign nails it. A masterclass in character-led nostalgia. Humor, storytelling, and cultural callbacks all tied together in one neat chicken-scented bow. Watching these familiar faces fumble through slang while doing what they do best. And yes, the ₹299 offer is real. Seven boneless chicken strips and two hot & crispy pieces. Available at KFC outlets across India. But only for a limited time. Because some mysteries should not last forever, especially when they’re this tasty.
