Dior has added fresh star power to its global roster by appointing Thai actors Lingling Kwong and Orm Kornnaphat as its newest brand ambassadors. The announcement, made in an exclusive report by Joelle Diderich for WWD on November 24, signals the luxury house’s growing attention toward Thailand’s booming pop culture ecosystem.
Both actresses have earned devoted fan followings through their hit girls’ love dramas The Secret of Us and Only You. Their pairing, often referred to by fans as LingOrm, has become one of the most recognisable duos in Thailand’s entertainment landscape. With this move, Dior taps directly into that cultural momentum, strengthening its visibility among younger audiences across Asia.
The decision also reflects a broader strategy at the fashion house. Luxury brands have been increasing their investment in Southeast Asia, where fashion, beauty and entertainment trends often spread at remarkable speed. Thailand, in particular, has become a magnet for global labels in search of strong digital influence and high engagement rates.
For Dior, Lingling and Orm bring both style and substance. Their on screen presence, paired with a loyal regional fanbase, positions them as powerful cultural connectors. While Dior has historically leaned on major global names, the brand’s recent focus on Thailand suggests a deeper, long term plan to cultivate local relevance in one of Asia’s most active consumer markets.
The duo’s first campaign activities with the house are expected to draw considerable attention, especially as Thai celebrities continue to gain strong traction across fashion weeks and luxury beauty launches. With Lingling and Orm stepping into the global spotlight under the Dior banner, the brand appears set to strengthen its footprint in a market that shows no signs of slowing.
