Canara HSBC Life Insurance has brought on board cricketing ace Jasprit Bumrah and sports presenter Sanjana Ganesan as its new brand ambassadors, tapping into the power couple’s credibility and connection with modern India.
The company is weaving the duo into its messaging around trust, reliability, and support—qualities it believes are essential both in relationships and in choosing a life insurance partner. The campaign draws from their real-life dynamic as a couple who support each other through personal and professional highs and lows.
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“Life doesn’t always follow a script. Plans evolve, goals shift, and challenges show up uninvited. What matters is having someone you can count on through it all,” said Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Marketing Officer at Canara HSBC Life Insurance. “That’s what we aim to be for our customers. And that’s what Jasprit and Sanjana represent—steady, grounded, and deeply committed.”
The company’s latest campaign leans into its identity as a brand that walks beside people in their life journeys—not just as a financial provider, but as a partner in every sense. Bumrah’s calm under pressure and steady performance on the cricket field reflect the consistency Canara HSBC aims to deliver. Ganesan’s clarity and communication skills echo the brand’s emphasis on transparency and connection.
With this partnership, Canara HSBC isn’t just adding celebrity faces—it’s telling a story about standing by the people who trust you, no matter what life throws their way.
