Viral video, music, and dance. Yes, that’s becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone how to do it right. So, the story starts some time ago with a reel by creator Deepankar Koshta that blew up online. In that clip, he casually listed his favorite snacks and said, “Tedhe Medhe bhi acche lagte hain.” That oddly catchy line delivered in his slightly cringey but relatable tone hit 3 million organic views. The audience got it, felt it, and found it funny.
Bingo’s marketing team can’t sit on the sidelines when they are getting popular without making an effort. They pounced on the moment, and now, it’s a full-blown national campaign for Bingo Thede Medhe.
#SabkaJawaabTedheMedhe. Bingo! Tedhe Medhe’s latest masterstroke. A campaign that flipped a viral reel into India’s most earworm-worthy snack anthem. The kind of stuff that makes marketing teams everywhere take notes. Forget high-budget ad films, this one started with a voice, a snack, and a reel.
The best part is that Deepankar was acknowledged properly. Bingo! Responded to him with a heartfelt Tedhe Medhe hamper and a personalized letter. This thoughtful gesture didn’t just stop there. It inspired 7+ organic follow-up reels from Deepankar, adding 1.5 million+ more views to the tally.
To turbocharge the buzz, Bingo! Called in Anshum Sharma, a music producer known for spinning viral soundtracks from regular moments. He made a quirky, peppy anthem based on Deepankar’s original line. It was groovy, addictive, and exactly what social media loves. Numbers don’t lie, as 68 million+ views, 122k+ shares already achieved. It became the second most shared piece of content in Bingo!’s history.
Still not done. Parveen Sharma. Yes, that “Vartmaan Aankho Ka Dhoka” dancer, internet meme-dance wizard. He choreographed a fun, slightly off-beat, highly viral dance routine to the anthem. The video exploded again with 44 million+ views, 225k+ shares. It is now the most shared Bingo content ever.
Wait, Bingo! Wasn’t done riding the wave. To keep the momentum up, they launched the #SabkaJawaabTedheMedhe contest featuring comedian Satish Ray. He’s the perfect pick for relatable, funny, and always in tune with online culture. He challenges you to answer tricky questions using Deepankar’s audio punchline. It also crossed 1.7 million+ views, 14k+ shares, and hundreds of witty user remixes. Now influencers like Purav Jha joined the fun, and even brands like Swiggy couldn’t resist jumping in. It was no longer just a campaign; it became a cultural ripple. That’s what you call virality done right.
So, dear marketers, whether it’s a perfectly polished 1-minute ad film, a front-page newspaper spot, or a 5-second mention by a creator, only one thing matters now. It has to go viral.
