Friday, April 18, 2025

A&M

How Adamya Sharma Is Disrupting India’s Rs. 60,000 Cr Soft Drink Market with Neopop’s Low-Sugar, Real-Fruit Sodas

Entrepreneurship
In a space long dominated by high-sugar, artificial ingredient-heavy colas, Neopop is carving out a niche with its bold promise: real fruit, lower sugar, and genuinely refreshing taste. Launched in November 2024, the brand is led...

Unicommerce’s Longtime Tech Chief Bhupinder Garg Steps Down, Leadership Realigned

Business
After more than seven years at the heart of Unicommerce’s tech journey, Bhupinder Garg has decided to move on. The Chief Technology Officer, whose fingerprints are all over the company’s core platform, has stepped down citing...

Sunscreen War Erupts: Honasa Accuses HUL’s Lakme of Misleading Ads Targeting Derma Co in ₹18,000 Cr Skincare Market

A&M
A simmering rivalry between two major personal care players—Honasa Consumer (the company behind Mamaearth and The Derma Co) and Hindustan Unilever Ltd (HUL)—has turned...

Ram Charan Joins Campa as Brand Ambassador; New Campaign to Debut During IPL

A&M
Reliance-owned Campa has signed Ram Charan as its new brand ambassador, adding star power to the iconic beverage’s ongoing revival story. The announcement was...

Shraddha Kapoor Joins Hands with Plix to Spotlight Plant-Based Beauty and Wellness

A&M
Shraddha Kapoor has signed on as the new face of Plix, the plant-powered wellness brand backed by Marico, marking a high-profile addition to the...

Glenn Maxwell Makes His First India Investment, Joins Preity Zinta, Shubman Gill in Sports Startup Drive FITT

A&M
Australian cricket star Glenn Maxwell is stepping off the pitch and into the business arena with his first venture in India—joining hands with Drive...

Ramdev Sparks Uproar Over ‘Sharbat Jihad’ Remark in Sharply Worded Patanjali Promo

A&M
Baba Ramdev has stirred up a political and communal storm once again, this time over remarks made in a promotional video that’s quickly gone...

Virat Kohli Ends 8-Year Run with Puma, Set to Invest in Agilitas Founded by Ex-Puma MD Abhishek Ganguly

A&M
After years of fronting Puma’s brand campaigns and being a key face in their India operations, Virat Kohli has officially parted ways with the...

4700BC Teams Up with Blinkit & Navjot Singh Sidhu to Make Popcorn India’s Go-To Cricket Snack—Executed in Just 9 Days!

A&M
For years, 4700BC has been on a mission to change the way Indians snack. From making popcorn a must-have for travel—whether on flights, trains,...

Rishabh Pant Joins Goibibo as Brand Ambassador in a Hilarious ₹100 Crore Campaign Featuring Sunil Gavaskar

A&M
Goibibo, one of India’s leading online travel booking platforms, has signed star cricketer Rishabh Pant as its new brand ambassador. The company has also...

Jasprit Bumrah Joins Skechers as Brand Ambassador, Strengthening Its Cricket Lineup

A&M
Skechers has officially signed star pacer Jasprit Bumrah as its latest brand ambassador, reinforcing its presence in Indian cricket and strengthening its association with...

Diljit Dosanjh Joins Levi’s as Global Brand Ambassador—A Power Move for the Iconic Denim Giant in India & Beyond

A&M
Levi’s has tapped Indian singer and actor Diljit Dosanjh as its latest global brand ambassador, making him the first Punjabi artist to represent the...

Zouk Ropes in Kriti Sanon as Brand Ambassador to Fuel Growth, Eyes Bigger Share in India’s ₹5,000 Crore Handbag Market

A&M
Zouk, the direct-to-consumer lifestyle brand known for blending contemporary design with Indian craftsmanship, has brought Bollywood star Kriti Sanon on board as its brand...

Badminton Star PV Sindhu Bets Big on Quick Commerce: Joins KiranaPro as Investor & IPL 2025 Ambassador

A&M
KiranaPro, a quick commerce platform, has brought onboard badminton champion PV Sindhu as both an investor and brand ambassador. While the company hasn’t disclosed...
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