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Start following Kiara Advani’s simple yet powerful morning ritual for glowing skin

Have you ever stopped to marvel at Kiara Advani’s radiant and flawless skin? In the exquisite glamour that is Bollywood, Kiara Advani stands out not just for her acting genius but also for her luminous and healthy skin. Amidst the overwhelming myriad of options surfaced by the beauty industry, this simple yet transformative ritual is not only a fad, but the cornerstone of her radiance.

 

The secret might be simpler than you think. It’s not a gruelling workout or a 10-step skincare routine; it’s a simple cup of warm water, with a slice of lemon in it. Kiara’s morning habit of indulging in warm water infused with the zest of fresh lemons has become a conscious choice rooted in her approach to holistic well-being. The actress recommends this refreshing elixir not only for its skin-enhancing benefits but also for the multiple benefits it has in improving your overall health and vitality.  

 

Hansa Yogendra, Director of The Yoga Institute in one of her videos on the health benefits of lemons mentioned, “Drinking one glass of lemon water every day in the morning will benefit you for a lifetime”.  Her claim can further be supported by a research published in the Journal of Science and Technology which reveals that “It is a healthy appetiser and helps to treat diseases with digestive aids. Lemon does not disclose any adverse effects, according to literature, but it is used all over the world as a traditional medicine”. Vitamin C, which is abundantly present in lemons, fights toxins and increases collagen production in the body, both of which help in treating acne as well as tightening the skin and reducing fine lines and wrinkles. While lemons are famously known for their Vitamin C component, not many people are aware of their Potassium-rich skin, which is an important mineral for nervous stimulation as well as maintaining blood pressure. Here are a few more benefits of adding lemon water to your everyday diet:- 

  • Immediately soothes muscle cramps
  • Peptin in lemons makes us feel fuller, thereby, helping in weight loss
  • Boosts immunity by stimulating the production of White Blood Cells in the body
  • Removal of kidney stones 
  • The lemon peel when infused in water for 30 minutes, activates its bioactive compounds which boost immunity and prevent our bodies from cellular damage
  • It also helps in the release of digestive enzymes which help in better absorption of nutrients

 

This simple kitchen hack has proudly made its way into the celebrity wellness circuit. Not only Kiara Advani but also Alia Bhatt, Deepika Padukone, Kriti Sanon, and Malaika Arora have this one drink in common at the break of dawn.

Here are 3 ways, you can incorporate the lemon water glow into your morning routine:- 

  1. Warm ginger lemon tea- Boil a glass of water with crushed ginger. When its done, squeeze a lemon into your glass and have it warm. To enjoy it in place of your morning tea, you may add a teaspoon of honey to it.

2. Ginger lemon shot – Take an inch of ginger root, and one squeezed lemon. Add enough water to blend it (3-4 tablespoons) in a blender, and have it as a morning shot.

3. Lemon-infused detox water- Cut up slices of one lemon and add it to your water bottle. Have 1-2 glasses of lemon water in the morning, and keep having the rest throughout the day. 

While lemon water offers a myriad of health benefits, it’s crucial to exercise moderation. One lemon a day is a healthy limit, and people with gastroesophageal reflux disease should be cautious about excessive lemon juice intake. As with any dietary rituals, balance is key to ensuring you enjoy the advantages without overdoing it. 

Sweet Karam Coffee Secures $8M Series A from Peak XV & Fireside Ventures, Targets 2.5x Growth

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Sweet Karam Coffee Secures $8M Series A from Peak XV & Fireside Ventures, Targets 2.5x Growth

In a significant boost to its growth trajectory, Chennai-based Sweet Karam Coffee has secured $8 million in a Series A funding round led by Peak XV Partners, with continued support from existing investor Fireside Ventures.

Founded in 2015 by Anand Bharadwaj and Nalini Parthiban, Sweet Karam Coffee has carved a niche in delivering authentic South Indian sweets, snacks, and filter coffee. The brand prides itself on offering products free from palm oil and preservatives, catering to health-conscious consumers.

The infusion of capital is set to propel the company’s omnichannel expansion, accelerate new product development, and enhance its technology-driven supply chain capabilities. With a presence in over 2,500 quick commerce dark stores across India and deliveries spanning 32 countries, Sweet Karam Coffee has witnessed a remarkable fourfold increase in revenue over the past year and aims for a 2.5x growth in the coming year.

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Co-founder and CEO Nalini Parthiban expressed enthusiasm about the evolving distribution landscape: “Quick commerce is bridging distribution like never before, and we’re seeing a beautiful cross-pollination of cultures—our products are now loved not just in the South, but across the country.”

To bolster its operational capabilities, the company has appointed former Unilever executive Nandhitha Indermohan as Chief Operating Officer. Indermohan brings over 15 years of experience in supply chain and operations, positioning her to play a pivotal role in the company’s next growth phase.

The South Indian snacks and sweets market, valued at over ₹25,000 crore, is undergoing a significant transformation. Abhishek Mohan, Principal at Peak XV Partners, highlighted the sector’s potential: “The shift from unorganised to organised players, rising demand for ‘better-for-you’ products, and the rapid expansion of modern distribution channels present a powerful opportunity for brands like Sweet Karam Coffee.”

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This funding round underscores the growing investor confidence in the direct-to-consumer (D2C) segment, particularly in brands that prioritize authenticity and health-conscious offerings. As Sweet Karam Coffee embarks on this new chapter, it remains dedicated to sharing the rich culinary heritage of South India with a global audience.

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Argos Watches Raises ₹6.5 Crore to Disrupt India’s Luxury Watch Market, Launches Olympus – The Country’s First Mechanical Watch with Power Reserve Indicator

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Argos Watches Raises ₹6.5 Crore to Disrupt India’s Luxury Watch Market, Launches Olympus – The Country’s First Mechanical Watch with Power Reserve Indicator

Argos Watches, a premium homegrown watch brand, has secured ₹6.5 crore in its latest funding round, drawing investment from a group of high-net-worth Indian investors. The fresh capital comes at a ₹45 crore valuation, underscoring the brand’s growing appeal among luxury watch buyers in India.

Olympus: India’s First Mechanical Watch with Power Reserve Indicator

As part of its expansion, Argos has unveiled Olympus, which it claims is India’s first mechanical watch featuring a power reserve indicator. Priced between ₹8,000 and ₹20,000, the watch aims to bridge the gap between affordability and premium craftsmanship, catering to collectors and enthusiasts who appreciate mechanical timepieces.

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“Olympus is a blend of timeless design and cutting-edge mechanics, crafted for those who value precision and artistry in their watches,” said M Channiwala, Founder of Argos Watches.

Scaling Up with New Capital

With this funding, Argos plans to double its revenue this financial year by expanding its Direct-to-Consumer (D2C) model, enhancing its digital footprint, and increasing brand awareness. The company currently sells exclusively through its own website, leveraging a niche but rapidly growing audience of mechanical watch lovers.

“This investment validates our vision of bringing high-precision, luxury mechanical watches to Indian consumers,” said Channiwala. “With strong investor backing, we are set to scale operations, develop new products, and establish Argos as a leading name in Indian watchmaking.”

India’s Luxury Watch Market is Booming

India’s luxury watch market is currently valued at over ₹10,000 crore, with increasing disposable incomes, a rising community of collectors, and a shift toward mechanical watches over quartz alternatives driving demand.

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With the launch of Olympus and fresh investor support, Argos Watches is positioning itself as a serious contender in India’s high-end watch space, blending heritage craftsmanship with modern innovation.

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Better Nutrition Raises ₹10 Crore from Namita Thapar, PV Sindhu & Others to Tackle India’s ‘Hidden Hunger’

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Better Nutrition Raises ₹10 Crore from Namita Thapar, PV Sindhu & Others to Tackle India’s ‘Hidden Hunger’

Better Nutrition, a biofortified food brand that gained recognition on Shark Tank India, has secured ₹10 crore in a fresh funding round. The investment came from family offices, HNIs, and angel investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, and others.

The round also saw backing from Aclr8.vc, a venture capital fund co-led by Apurva Chamaria (Google), Karan Jindal (Meta), Arjun Vaidya (V3 Ventures), and Akshay Ghulati (Shiprocket).

A Mission to Fight Nutrient Deficiency in India

Founded under Greenday, Better Nutrition is tackling one of India’s biggest but least discussed health issues: ‘hidden hunger’—nutrient deficiencies that persist despite a full diet. The startup produces biofortified grains naturally rich in zinc, iron, protein, and calcium, offering a simple way to boost health without major dietary changes.

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Based in Lucknow, the company works with over 15,000 farmers, ensuring access to nutrient-dense grains for Indian households.

Explosive Growth After Shark Tank India

Since its Shark Tank India appearance, Better Nutrition has seen a 5X revenue jump, a 10X spike in website traffic, and 25,000+ orders fulfilled. The brand has also expanded aggressively across quick commerce platforms, partnering with Blinkit, Zepto, Swiggy Instamart, and BigBasket.

What Investors Are Saying

Namita Thapar (Emcure Pharmaceuticals & Shark Tank India investor):

“Hidden hunger is a silent crisis, and Better Nutrition is addressing it with real impact. They are not only solving a pressing health issue but also building a financially sustainable business that makes a meaningful difference in people’s lives.”

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Shantanu Deshpande (Founder & CEO, Bombay Shaving Company & The BarberShop Fund):

“Better Nutrition isn’t just a business—it’s a movement. Their clarity in scaling biofortification and reshaping everyday nutrition makes them a company worth investing in, both financially and as a force for change.”

What’s Next for Better Nutrition?

The fresh capital will help the company expand its reach, increase production capacity, and continue driving awareness about biofortified foods. With an increasing focus on nutrition-led health solutions, Better Nutrition is on a mission to become a household name in India’s food industry.

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Uber Introduces ‘Uber for Teens’ in India: A Safe and Convenient Ride Option for 13- to 17-Year-Olds

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Uber Introduces ‘Uber for Teens’ in India: A Safe and Convenient Ride Option for 13- to 17-Year-Olds

Uber has rolled out a new service specifically for teenagers, allowing young riders aged 13 to 17 to book rides independently while giving parents complete oversight. Dubbed ‘Uber for Teens’, the feature is now live in 37 Indian cities, including Delhi NCR, Mumbai, Bangalore, Pune, Chennai, and Kolkata.

Keeping Teens Safe on the Move

To address safety concerns, Uber has built multiple safeguards into the service. Every trip is GPS-tracked, parents get real-time updates, and an in-app emergency button is available for both teens and parents. Once a ride ends, guardians receive a full trip summary.

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The service is designed to strike a balance—giving teenagers more freedom to commute independently while ensuring their parents remain in the loop.

How It Works: Parental Controls & Booking Options

To use the service, a parent or guardian with a verified Uber account can invite their teen to create a linked account. From there, teens can request rides themselves, while guardians can monitor each trip directly from their own Uber app.

Additionally, parents can book rides on behalf of their teens, ensuring flexibility in planning transportation for school, activities, and social outings.

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Uber’s Research Confirms Demand

Before launching ‘Uber for Teens,’ the company conducted a survey to understand how Indian families manage transportation for teenagers. The results were eye-opening:

  • 92% of parents admitted struggling to find reliable transport for their teens.
  • 72% cited safety as their biggest concern.
  • 93% of parents said they would consider using a dedicated ridesharing service for their teenage children.

Uber India President Speaks on the Launch

Prabhjeet Singh, President of Uber India and South Asia, emphasized how the service is designed to make life easier for families.

“We understand the daily transportation challenges faced by Indian families. ‘Uber for Teens’ is our solution—offering parents peace of mind while giving teenagers a sense of independence with a safe and trusted ride option.”

With a growing number of Indian families seeking reliable and secure transportation for their teenagers, Uber is betting big on this new service to fill the gap.

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Fur Jaden Bags ₹9.5 Crore from Gruhas Collective: Can This Homegrown Luggage Brand Hit ₹100 Crore ARR?

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Fur Jaden Bags ₹9.5 Crore from Gruhas Collective: Can This Homegrown Luggage Brand Hit ₹100 Crore ARR?

Fur Jaden, the homegrown lifestyle luggage brand, has secured ₹9.5 crore (approximately $1.1 million) in a pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF).

The fresh capital will fuel the brand’s expansion by strengthening its leadership team, broadening its product range, amplifying brand visibility, and scaling up its omnichannel retail strategy.

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Founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden has set out to redefine backpacks and luggage with a focus on sustainability, functionality, and contemporary design. The brand has carved a niche for itself by integrating eco-friendly materials into its offerings—half of its product line now features cruelty-free vegan leather and recycled canvas.

With over a million customers to date, Fur Jaden’s portfolio spans backpacks, duffles, crossbody bags, and travel gear, catering to the evolving demands of modern travelers and professionals. The Indian luggage and backpack market, valued at ₹20,400 crore in 2024, is expected to grow to ₹29,900 crore by 2030, presenting a massive opportunity for brands like Fur Jaden.

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Looking ahead, the company aims to hit ₹100 crore in annual recurring revenue (ARR) within the next 16–18 months. Over the next five years, it plans to solidify its presence as a dominant player in India’s lifestyle luggage space, with an aggressive push toward nationwide expansion.

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Zerodha’s Nikhil Kamath Backs Lehlah with ₹12.5 Crore: Will This Platform Dominate India’s ₹2,000 Crore Influencer Commerce Market?

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Zerodha’s Nikhil Kamath Backs Lehlah with ₹12.5 Crore: Will This Platform Dominate India’s ₹2,000 Crore Influencer Commerce Market?

Lehlah, a platform that helps influencers monetize their product recommendations, has raised ₹12.5 crore ($1.46 million) in a seed funding round led by Gruhas, the investment firm co-founded by Zerodha’s Nikhil Kamath and Abhijeet Pai of Puzzolana Group.

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The funding will be used to roll out new features, expand the team, and solidify Lehlah’s foothold in India’s rapidly growing influencer-driven shopping sector.

Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah collaborates with major e-commerce players like Myntra, Meesho, Flipkart, and Nykaa, as well as D2C brands such as Libas and Foxtale. Initially focused on fashion and beauty, the platform is now branching into home accessories and gadgets.

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With a 50-member team, Lehlah operates its marketing division from Mumbai while its tech team is based in Bengaluru. The company runs on a commission-based model, where brands pay a fee for sales generated through influencer promotions. Currently, influencers using the platform earn anywhere between ₹50,000 and ₹1,00,000 per month, highlighting its potential as a reliable income source for content creators.

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Bear House Clothing has secured ₹50 crore in Series A funding, with JM Financial India Growth Fund III leading the round.

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Bear House Clothing has secured ₹50 crore in Series A funding, with JM Financial India Growth Fund III leading the round.

The fresh capital will fuel the brand’s offline expansion, provide working capital support, and enhance its marketing and branding efforts. Based in Bengaluru, Bear House specializes in men’s apparel and accessories and has built a strong presence in the direct-to-consumer space.

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This marks the eighth investment by JM Financial India Growth Fund III. Commenting on the deal, Siddharth Kothari, Managing Director – Private Equity at JM Financial, said, “Bear House has carved out a niche for itself with its distinct design approach and D2C model. With the growing appetite for premium, fashion-forward menswear in India, we see immense potential for Bear House to emerge as a leading name in the category.”

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Harsh Somaiya, co-founder of Bear House, expressed optimism about the partnership, stating, “This investment and collaboration with JM Financial India Growth Fund III will propel our growth, enabling us to scale operations and solidify our market presence.”

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4700BC Teams Up with Blinkit & Navjot Singh Sidhu to Make Popcorn India’s Go-To Cricket Snack—Executed in Just 9 Days!

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For years, 4700BC has been on a mission to change the way Indians snack. From making popcorn a must-have for travel—whether on flights, trains, or road trips—to redefining caramel popcorn as a dessert, the brand has consistently pushed boundaries in an industry dominated by traditional munchies like chips, namkeen, and nachos.

But why should popcorn take a backseat when it comes to cricket-watching snacks? That’s the latest challenge Chirag Gupta, founder of 4700BC, and his team have taken on. With ready-to-eat popcorn becoming more accessible, the brand is working hard to make it a staple alongside other game-time favorites.

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Enter Navjot Singh Sidhu and a Bold Collaboration with Blinkit

To drive this message home, 4700BC teamed up with Blinkit for an exciting campaign featuring none other than cricketing legend Navjot Singh Sidhu. Known for his high-energy personality and iconic catchphrases, Sidhu is the perfect face to bring this movement to life.

In his signature “fatafat khatakhat” style, Sidhu delivers the message loud and clear—popcorn isn’t just for movies. It belongs at the cricket table too!

From Idea to Execution in Just 9 Days

Pulling off a campaign of this scale in under nine days is no small feat, and Chirag made sure to acknowledge the teams that made it happen.

A special shoutout went to the Blinkit team, including Sulabh Vij and Rahul Prasad, for their seamless collaboration in making the campaign a reality. Meanwhile, 4700BC’s in-house marketing team—Nikunj Verma, Ravisha Sarupria, and Kushagra Tomar—worked tirelessly to execute the idea from concept to launch in record time.

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Changing Snacking Habits, One Popcorn Bag at a Time

This isn’t just about one campaign—it’s part of 4700BC’s long-term vision to build new consumption habits in India. By positioning gourmet popcorn as a versatile, everyday snack, the brand continues to disrupt the industry and challenge traditional choices.

With cricket season in full swing, one thing’s for sure: Popcorn is officially in the game.

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Wendor Secures ₹21 Crore Funding from Elanpro to Scale AI-Powered Vending—Plans 10 Experience Centers Across India

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Wendor Secures ₹21 Crore Funding from Elanpro to Scale AI-Powered Vending—Plans 10 Experience Centers Across India

Wendor, an AI-driven smart vending startup, has secured $2.5 million (₹21 crore) in seed funding, with Elanpro leading the round. The investment includes ₹5 crore in equity and ₹16 crore in debt, giving Wendor not just capital but also access to Elanpro’s extensive logistics and service network across India.

What’s Next for Wendor?

With this fresh infusion of funds, Wendor is doubling down on AI-powered vending, advanced computer vision, and global expansion. The company is looking to refine its real-time inventory tracking and develop camera-based product and quantity detection systems—critical for boosting operational efficiency and reducing losses.

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Another big move in the pipeline is the launch of ten experience centers in metro and Tier-1 cities. These hubs will allow consumers and businesses to explore Wendor’s cutting-edge vending technology firsthand, including AI-driven product recognition, automated inventory tracking, and smart refrigeration systems.

Wendor’s Rise in Retail Automation

Founded in 2021 by Lakshit Anand, Wendor has quickly become a major player in India’s automated retail space. Its compact, cashless vending machines operate on a cloud-based management system, allowing seamless transactions through digital payments and mobile integrations.

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The startup’s AI-powered demand forecasting helps businesses analyze consumer behavior and optimize their product offerings, creating a data-driven retail experience.

A Growing Footprint: From Government Offices to Historic Landmarks

Wendor has already made a mark in high-profile locations. Its vending machines can be found at:

• Rashtrapati Bhawan and other government offices

• The Taj Mahal and Fatehpur Sikri, in partnership with Uttar Pradesh State Tourism and Agra Development Authority

• Hospitals like Apollo and Fortis

• Major brands including Coca-Cola, Amul, Nivea, and Unilever

Why This Matters

Vending technology is evolving rapidly in India, and Wendor is at the forefront of this shift. By combining AI, automation, and seamless digital transactions, the company is reshaping how people shop for everyday essentials—whether at tourist destinations, corporate offices, or healthcare facilities.

With Elanpro’s backing and a strong lineup of industry collaborations, Wendor is well-positioned to scale its footprint and take smart vending mainstream.

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Kusha Kapila’s UnderNeat Raises ₹8-10 Crore from Fireside Ventures and Ghazal Alagh—Can It Disrupt India’s Shapewear Market?

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Kusha Kapila’s UnderNeat Raises ₹8-10 Crore from Fireside Ventures and Ghazal Alagh—Can It Disrupt India’s Shapewear Market?

Kusha Kapila’s newly launched shapewear brand, UnderNeat, has secured early-stage funding from Fireside Ventures, with Mamaearth co-founder Ghazal Alagh also coming on board as an investor, sources told Moneycontrol.

While the exact amount remains undisclosed, the seed funding round is estimated to be between ₹8-10 crore, giving UnderNeat a solid financial boost as it enters the Indian shapewear market—an industry that has remained relatively untapped.

UnderNeat’s Rapid Rise

The brand, which officially launched on March 30, has already gained serious traction. Within just 48 hours, it amassed 1.76 lakh Instagram followers, leveraging Kapila’s 4.1 million-strong digital presence to generate buzz.

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Co-founder Vimarsh Razan confirmed that the funding round had been completed but declined to reveal the final investment figure or details of the participating investors.

Why Investors Are Betting on UnderNeat

UnderNeat is entering a market with huge potential but little competition. While shapewear is a booming industry globally, Indian brands have largely overlooked it. With Kapila’s strong influence and a growing consumer base eager for inclusive and functional fashion, the brand is well-positioned to make a mark.

Backed by Fireside Ventures—known for funding consumer-centric brands like Mamaearth, Boat, and Vahdam—UnderNeat is poised for aggressive growth. Ghazal Alagh’s involvement further strengthens its credibility, especially given her experience in scaling direct-to-consumer (D2C) brands.

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What’s Next?

With fresh capital in hand and an already engaged audience, UnderNeat’s next steps will likely involve expanding its product line, strengthening its supply chain, and solidifying its position as India’s go-to shapewear brand. The buzz is real—now, all eyes are on how UnderNeat delivers.

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