Apis India is sharpening its focus on the packaged snacking segment with the launch of masala dates, as the company looks to accelerate its direct to consumer business and deepen its presence across retail channels. The Delhi headquartered FMCG player, which has reported trailing twelve month revenue of करीब ₹385 crore, has invested approximately ₹1.5 crore to set up a dedicated production line for spiced date snacks at its Roorkee facility. This move reflects a strategic push to diversify beyond its core categories while tapping into the growing demand for affordable, on the go snack options among Indian consumers.
The newly launched masala dates are being introduced in multiple flavour variants at an entry price point of ₹20, positioning the product firmly within the impulse purchase category. The company is targeting widespread availability across general trade, modern retail, and quick commerce platforms, ensuring high visibility and accessibility. By aligning pricing with mass consumption patterns and focusing on flavour innovation, Apis India is aiming to carve out a niche within the competitive snacking space, which continues to see strong growth driven by changing consumption habits and increasing urbanisation.
A key pillar of this launch is the company’s distribution strength, which management identifies as a significant competitive advantage. Apis India currently operates an extensive network comprising over 500 super stockists, more than 2,000 distributors, and access to nearly 2.5 lakh retail outlets across the country. In addition to traditional retail channels, the brand has established a presence on modern trade platforms and quick commerce networks such as Reliance Retail, Zepto, and Blinkit. This multi channel approach is expected to support rapid scale up and ensure strong market penetration for the new product line.
Alongside its entry into snacking, the company is also investing in strengthening its manufacturing capabilities. Apis India has received subsidy approval of around ₹1.65 crore from the Ministry of Food Processing Industries under the Pradhan Mantri Kisan SAMPADA Yojana scheme. This support is being directed toward setting up a fruit and vegetable processing unit in Roorkee, with a total project cost of approximately ₹4.9 crore and a planned production capacity of 2,400 metric tonnes per annum. These investments indicate a broader strategy to enhance processing capabilities and support future product diversification.
Geographically, the company continues to expand its operational footprint, including scaling activities in Gujarat while maintaining an established manufacturing and distribution base in Dubai. Through its international operations, Apis India exports to nearly 40 countries, primarily through business to business channels, reinforcing its presence in global markets. This dual focus on domestic expansion and international outreach positions the company to capture opportunities across both segments.
Despite its diversification into snacking, honey remains the cornerstone of Apis India’s business. The company reported an 18 percent volume growth in its honey segment until December 2025 and is targeting around 25 percent growth for the full financial year. It sources honey from multiple regions across India, including जम्मू and कश्मीर, पंजाब, हरियाणा, मध्य प्रदेश, उत्तर प्रदेश, बिहार, and पश्चिम बंगाल, ensuring supply consistency and product quality.
Looking ahead, Apis India is aiming to double its B2C business over the next two years, driven by new product introductions, continued expansion of its distribution network, and increasing consumption in tier two and tier three markets. With a combination of product innovation, strong distribution infrastructure, and targeted investments in manufacturing, the company is positioning itself to capture a larger share of India’s evolving FMCG and snacking landscape while strengthening its consumer facing business.
