7UP is adding a burst of seasonal freshness to its portfolio with the launch of Mandarin Citrus, a limited-edition flavor headlining its upcoming “Endless Summer” campaign. The new variant is designed to capture warm-weather demand with a lighter citrus profile aimed at consumers seeking refreshing alternatives as temperatures climb.
Rather than entering the crowded orange soda segment dominated by bold, syrup-forward competitors, 7UP is building on its signature lemon-lime heritage. Mandarin Citrus retains the brand’s classic crisp, clear base while introducing a subtle infusion of juicy mandarin. The result is positioned as a softer, slightly sweeter citrus finish engineered for refreshment rather than heaviness.
The flavor strategy reflects a nuanced shift toward more refined summer beverages, appealing to drinkers who prefer clean, crushable sodas over intensely sweet formulations. By keeping the mandarin notes balanced and understated, 7UP aims to differentiate itself within the seasonal category.
To broaden its appeal, Mandarin Citrus will launch in both regular and Zero Sugar formats, aligning with continued growth in the low- and no-calorie beverage segment. The dual rollout ensures the brand can cater to both traditional soda consumers and health-conscious buyers seeking lighter options.
As beverage shelves gear up for peak summer demand, Mandarin Citrus is set to position 7UP as a refreshing, easygoing contender in the seasonal soda lineup.
