Pet nutrition startup Benny’s Bowl has closed a $1.4 million Pre Series A funding round led by Atomic Capital, marking a fresh capital infusion into India’s fast growing companion animal care market. The company plans to channel the funds into product development, nutrition research and wider distribution as it looks to scale beyond its current core offerings.
The brand said a significant share of the capital will be directed towards building new functional product lines, including cat food, protein supplements and meal toppers. These categories are aimed at strengthening formulation standards and improving everyday diet outcomes for pets. Benny’s Bowl will also invest in clinical nutrition and in house research to improve ingredient quality and nutrient delivery across its portfolio.
Alongside product expansion, the company is preparing a wider push across both digital and physical retail. It plans to deepen its footprint in metro cities while increasing availability in Tier I and Tier II markets through marketplaces, specialty pet stores and modern trade. A portion of the funding will also support consumer awareness efforts around balanced diets, ingredient transparency and the role of functional nutrition in long term pet health.
Founder Akshay Gupta said the brand has seen strong momentum over the past year, with revenue doubling in the last 12 months and repeat customers contributing about 85 percent of sales. The company is targeting an annual run rate of Rs 100 crore by the next financial year, backed by portfolio expansion and higher offline reach.
Atomic Capital’s managing partner Apoorv Gautam said the Indian pet nutrition segment remains under served despite rising pet ownership and higher spending on care. He noted that most growth to date has come from marketplaces, while few brands have built depth across everyday nutrition and functional needs.
Benny’s Bowl recently introduced clinical nutrition products focused on gut health, allergies, renal care, skin and coat health and weight management. The next phase will include protein supplements and a fresh cat food range, as the brand looks to build a broader nutrition platform for pet parents across urban India.
