Lancôme has announced Indian actor and style icon Sonam Kapoor as its new brand ambassador for India, marking a significant move in the luxury beauty brand’s strategy for the country. The association reflects Lancôme’s intent to deepen its presence in one of the world’s fastest growing beauty markets while staying rooted in its French heritage.
Known for her strong fashion sensibility and global outlook, Kapoor brings a distinct voice that resonates with modern Indian consumers. Over the years, she has built a reputation not just as an actor but also as a cultural tastemaker who blends international trends with Indian aesthetics. This alignment makes her a natural fit for a brand that balances science driven innovation with elegance and artistry.
Through this partnership, Lancôme aims to engage a new generation of beauty users who value both performance and storytelling. The brand has consistently highlighted its focus on advanced research, skin science and high quality formulations, and Kapoor’s association is expected to amplify this message across platforms. Her influence spans cinema, fashion weeks and digital spaces, allowing Lancôme to connect with audiences in a more personal and contemporary way.
The collaboration also signals a broader shift in how global luxury brands are approaching India. Rather than treating the market as an extension of global campaigns, companies are investing in locally relevant ambassadors who understand cultural nuance and evolving consumer preferences. Kapoor’s international exposure and Indian roots place her at the center of this approach.
With this announcement, Lancôme strengthens its commitment to India while reinforcing its identity as a brand that celebrates individuality, confidence and timeless beauty. The partnership sets the stage for campaigns that speak to aspiration while remaining grounded in authenticity and craft.
