PNG Jewellers has named actor Ranbir Kapoor as its new brand ambassador, marking a significant step in the heritage jewellery house’s plans to deepen its national footprint. The association comes into effect from January 2026 and is aimed at strengthening the brand’s connection with consumers across age groups while reinforcing its long-standing reputation for trust and craftsmanship.
Founded in 1832, PNG Jewellers traces its roots to Maharashtra and has steadily expanded its presence across India and select international markets. The appointment of Kapoor signals a renewed focus on national visibility as the brand balances its legacy with the aspirations of a younger, modern audience. Known for his wide appeal and credibility across generations, Kapoor brings a blend of contemporary relevance and inherited legacy that aligns closely with the brand’s positioning.
Saurabh Gadgil, chairman and managing director of PNG Jewellers, said the association reflects shared values and a common outlook. He noted that Kapoor represents a seamless mix of tradition and modernity, mirroring the brand’s own journey of evolving over decades without losing sight of its roots. According to Gadgil, the partnership is designed to go beyond endorsements and play a role in shaping long-term brand storytelling as PNG Jewellers scales its retail ambitions nationwide.
While the collaboration is not tied to the launch of a specific jewellery collection, it is expected to support the company’s broader growth strategy through brand-led initiatives, campaigns and consumer engagement efforts. Kapoor’s reach among Hindi film audiences and his strong recall value are seen as key drivers in expanding PNG Jewellers’ appeal beyond its core regional markets.
Commenting on the association, Ranbir Kapoor said the brand’s emphasis on trust, values and generational legacy resonated strongly with him. He added that being associated with a jewellery house that honours tradition while looking ahead felt like a natural fit.
With this move, PNG Jewellers is positioning itself to strengthen its relevance in a competitive jewellery market, linking timeless craftsmanship with contemporary Indian aspirations.
