Clean-label snacking startup Troovy has secured $5 million in a Series A funding round, marking its next phase of scale as demand rises for healthier, family-focused food options. The round was led by Fireside Ventures and Sharrp Ventures, with continued backing from existing investors Spring Marketing Capital and Veltis Capital, underlining sustained confidence in the brand’s growth trajectory.
Based in Gurugram, Troovy plans to deploy the fresh capital to widen its distribution footprint across e-commerce, quick commerce and direct-to-consumer channels, while accelerating product launches across adjacent clean snacking categories. The company is also working toward building a Rs 100 crore revenue business over the next few years, according to people familiar with its plans.
This funding follows a Rs 20 crore pre-Series A round raised in May 2025, also led by Fireside Ventures, and an earlier seed round in 2023. The back-to-back raises reflect strong momentum in the business. Over the past five months, Troovy reports a five-fold increase in sales, driven largely by repeat purchases and deeper penetration among urban households with children.
Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy positions itself at the intersection of clean labels and everyday snacking. Its portfolio spans chips, puffs, cookies, spreads, sauces and multi-millet milk mixes, all designed to avoid refined sugar, maida, palm oil, preservatives and artificial additives. The brand’s products are developed through multiple testing cycles to ensure taste consistency while meeting clean ingredient benchmarks.
Troovy currently sells through major online marketplaces as well as its own website, with quick commerce emerging as a growing contributor to sales. The company is now exploring deeper use of ingredients such as millets, dals, grains, nuts and vegetables to expand its range and cater to evolving consumer preferences.
As families increasingly scrutinise ingredient lists and seek better-for-you alternatives without compromising on familiarity or taste, Troovy is positioning itself to capture a larger share of India’s fast-growing healthy snacking market.
