Apparel Group has entered India’s premium kidswear space with the launch of the country’s first exclusive Levi’s Kids store, opening its doors at Lakeshore Mall in Hyderabad. The move marks the debut of the global denim brand’s children’s line in the Indian market and strengthens Apparel Group’s long-standing partnership with Levi Strauss & Co.
The new store introduces a dedicated retail format for Levi’s Kids, targeting families seeking branded, durable and stylish apparel for children. The range is designed for kids between the ages of 4 and 16 and features denim-led offerings alongside everyday casualwear. According to the company, the collection blends Levi’s classic American design language with fabrics and fits suited for active, growing children.
Hyderabad has been chosen as the launch market due to its growing base of affluent urban consumers and strong mall-led retail traffic. The outlet has been positioned as a family-friendly destination, with a modern layout that reflects Levi’s heritage while catering to the expectations of Indian parents shopping for premium kidswear.
Apparel Group said the Hyderabad store will serve as a reference model for a broader expansion strategy. The company plans to roll out Levi’s Kids stores across major metro cities and select high-growth urban centres in a phased manner over the coming months. The expansion will be supported by Apparel Group’s retail operations, local market expertise and omni-channel capabilities.
Commenting on the launch, Abhishek Bajpai, Chief Executive Officer of Apparel Group India, said the introduction of Levi’s Kids aligns with the company’s focus on bringing established global brands to fast-growing consumer categories in India. He noted that premium kidswear represents a significant growth opportunity, driven by rising disposable incomes and increasing demand for trusted international labels.
With the addition of Levi’s Kids, Apparel Group continues to deepen its presence in India’s fashion and lifestyle retail market. The company has been steadily expanding its portfolio by scaling international brands through physical stores and digital channels, positioning itself to benefit from the country’s evolving consumer preferences and organised retail growth.
