Wow! Momo Foods has secured a fresh capital infusion of Rs 75 crore, with the round led by veteran investor Madhusudan Kela, marking a strong vote of confidence in one of India’s most recognisable QSR brands. The funding comes at a time when organised food service players are recalibrating growth plans amid rising competition and cost pressures.
Founded by Sagar Daryani, Wow! Momo has built a national footprint by turning a simple street food favourite into a scalable, modern brand. From humble beginnings in Kolkata, the company today operates close to 800 outlets across formats including Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi. The latest investment will be used to fuel expansion, strengthen supply chains, and back product innovation across categories.
According to the company, the target is to scale up to around 1,500 stores over the next two years. A large part of the capital will go into entering new cities, deepening presence in existing markets, and investing in backend infrastructure to support consistent quality at scale. Wow! Momo has also been pushing aggressively into FMCG through packaged momos, sauces, and ready to cook products, opening up an additional revenue stream beyond restaurants.
Madhusudan Kela’s entry as an investor is significant, given his track record of backing consumer facing businesses with long term brand potential. His involvement is expected to bring strategic guidance along with capital, especially as Wow! Momo prepares for its next phase of growth.
As India’s eating out market continues to expand, brands that combine affordability, strong recall, and operational discipline are well placed to win. With this Rs 75 crore infusion, Wow! Momo is clearly positioning itself to consolidate leadership in the momo category while building a broader food platform for the years ahead.
