Quick home services startup Pronto is in discussions to raise about $25 million in a new funding round that would value the company at nearly $100 million, according to people familiar with the matter. The proposed round is expected to include participation from Epiq Capital as a new investor, along with existing backers Glade Brook Capital, General Catalyst and Bain Capital, who are looking to maintain their ownership in the company.
The talks come amid growing investor interest in startups offering 10 to 15 minute home services, a segment that has seen rapid capital inflows over the past year. Pronto’s fundraise follows closely on the heels of rival Snabbit’s recent $30 million round, which valued that company at around $180 million, highlighting intensifying competition in the space.
Founded with a vertically integrated operating model, Pronto manages worker sourcing, training and deployment in house rather than functioning as a pure marketplace. This approach has required heavy upfront investment but has allowed the company to scale operations quickly while maintaining tighter control over service quality.
Pronto has raised capital multiple times over the past two years. In August, it secured $11 million from General Catalyst, Glade Brook Capital and Bain Capital to expand into more metro markets and strengthen its operational backbone. Earlier, a $2 million round led by Bain Capital helped the company build its initial hub and spoke network and training systems in Gurugram.
At the time of its Series A, Pronto was processing between 1,000 and 2,000 orders daily. That figure has since climbed to roughly 6,000 orders a day, with the company now operating across seven cities. The scale up underscores rising urban demand for instant home services such as cleaning, repairs and basic maintenance.
The company recently moved its headquarters to Bengaluru, shifting its technology, product and data teams to the city while keeping some operations and customer support functions in Gurugram. The relocation mirrors a broader trend among fast growing consumer tech startups seeking access to deeper talent pools.
If completed, the new funding round would give Pronto additional capital to expand into more cities, strengthen its technology stack and invest further in workforce training as competition in the instant services market continues to heat up.
