Timex Group India is setting its sights firmly on the premium watch buyer as it introduces Aston Martin timepieces to the country, marking one of its most ambitious expansions in recent years. The company believes the British marque fills a wide open gap for a true motorsports-rooted brand in India’s watch market.
Deepak Chhabra, Managing Director of Timex India, said the decision comes at a moment when motorsports interest in the country is at an all-time high. Formula One viewership, he noted, has climbed from roughly thirty-one million fans in 2020 to nearly sixty million today. This surge, combined with a visible shift toward design-driven and high-value watches, has created what the company sees as a natural entry point for Aston Martin.
With this launch, Timex strengthens its presence in the bridge-to-luxury category where it already houses Guess Collection and Philipp Plein. The Aston Martin portfolio will start with about sixty-five SKUs across two lines. One focuses on sportier, Formula One-inspired models priced from twelve thousand to twenty-five thousand rupees. The second line leans into the brand’s automotive heritage with timepieces ranging from twenty thousand to sixty thousand rupees.
The rollout will span major online platforms such as Myntra, Tata Cliq and Ajio Luxe, along with Timex’s own Just Watches network. Offline distribution will cover more than one hundred premium stores including Shoppers Stop, Just In Time, The Collective, Zimson, Swiss Time House, Sethi Watch Company and Ganga Ram Gallery.
Initially, all units will be imported under the parent company’s global licence. Timex plans to monitor demand before considering local assembly. The company is eyeing three million dollars in revenue from the range within two years. Retail sales typically double that figure, placing Aston Martin on track to become a fifty-crore brand in India by the end of that period.
