FarMart, the B2B food supply startup that has quietly strengthened its presence across India’s agri-value chain, is now closing in on a major fundraise expected to land between $35 million and $40 million. The talks, led by both new and existing backers, have been underway for several months, according to people familiar with the negotiations.
Founded on the idea of helping restaurants, retailers, and food businesses source produce more efficiently, FarMart has built a network that now spans thousands of farmers and suppliers. The new infusion, if sealed at the expected size, would mark one of the company’s largest financing rounds so far.
One person aware of the discussions said that early conversations hinted at a much larger round, but valuations and market conditions have pushed the likely number into the upper-thirty-million range. The company has not commented publicly, and those involved in the deal have kept details under wraps as paperwork is still being finalised.
FarMart’s growth over the last year has caught attention in the venture community. The startup has expanded its distribution footprint, improved turnaround times for bulk sourcing, and reported stronger demand from food processors and institutional buyers. Investors tracking the sector believe FarMart is positioning itself to capture a meaningful share of India’s fast-modernising agricultural supply chain.
If the deal goes through as expected, the fresh capital will allow the company to deepen tech capabilities, add more supply partners, and widen operations across underserved markets. With food supply becoming an increasingly data-driven and logistics-heavy sector, FarMart’s next phase of growth will be watched closely by both rivals and investors who see agriculture as one of India’s biggest untapped opportunities.
