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Thursday, December 25, 2025

FirstClub Doubles Down on Bengaluru — Ayyappan R Launches Brand’s First Fulfillment Center, Eyes Rapid Citywide Growth

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FirstClub has officially launched its first Fulfillment Center (FC), marking a significant milestone for the brand. The inauguration took place on Ayudha Puja day, adding a special touch of serendipity to the occasion.

According to Ayyappan R, the company’s co-founder, the new Fulfillment Center was built from the ground up entirely in-house. It stands as a testament to FirstClub’s speed, precision, and commitment to quality. The facility represents the backbone of FirstClub’s operations, ensuring that the brand continues to deliver fresh fruits, vegetables, and grocery essentials to its customers with care and honesty.

Ayyappan highlighted that while curation, testing, and trust are vital aspects of the brand, the true magic lies in the fulfillment process, where customer needs are met every day. He also expressed pride in the supply chain team that executed the project swiftly, establishing a complete supply network and operational system within a short span of time.

From this new Fulfillment Center, FirstClub will now service key areas across Bengaluru including Sarjapur Road, Bellandur, Harlur, Koramangala, HSR Layout, Whitefield, JP Nagar, and Budigere. The company also plans to expand further with upcoming clubhouses on Varthur Road, Bannerghatta Road, Electronic City, and other locations.

The launch event was attended by the entire FirstClub supply chain and operations team, who gathered for a celebratory photo at the new facility. The moment marked both a cultural and operational milestone for the company as it strengthens its infrastructure to support growing demand.

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