Bengaluru-based WellBe Foods, a direct-to-consumer brand under the Nimida Group, has expanded its product portfolio with the launch of vacuum-cooked snacks, positioning itself to capture a larger slice of India’s rapidly growing healthy snacking market. The company has also introduced 14 new products that reimagine traditional Indian snacks with a healthier twist.
India’s healthy snacking sector, valued at USD 2.67 billion in FY24, is expected to nearly double to USD 4.95 billion by FY32, growing at a CAGR of 8.03%. Riding this wave, WellBe has unveiled vacuum-cooked legumes, pulses, and tubers as part of its clean-label product line. The company’s expansion also includes items such as Peanut Chikki and Chikki Bites, Flower Murukku, Maddur Vada, Achari Murukku, Tomato Chakli, Khara Boondi, Onion Pakoda, Onion Kodbale, Namak Para, Shakkar Para, Banana Chips, Potato Chips, and Poha Chivda.
The new products are an extension of WellBe’s brand philosophy, which emphasizes taste without compromising health. “Healthy snacking should not come at the cost of flavor or tradition,” said Gaurav Manchanda, Founder and Director, Nimida Group. “By combining advanced cooking technology with familiar recipes, we aim to create snacks that are both comforting and better for you. This is about setting a higher benchmark for what Indian consumers can expect from packaged snacks.”
WellBe’s latest offerings will be distributed through its online platform, leading e-commerce marketplaces, and traditional and modern retail channels. The company plans to scale its reach to over 38,000 stores across India by March 2026, with a strong focus on Tier-2 and Tier-3 cities. The expansion reflects WellBe’s ambition to make clean-label, innovative snacks more accessible and mainstream in India’s evolving food landscape.
