Homegrown snacking brand GO DESi has announced the launch of ‘Bombay Bhel’, a ready-to-eat, packaged version of the much-loved Indian street snack. Priced at ₹69, the product is being positioned as a modern, convenient alternative to traditional bhelpuri—complete with tamarind and mint chutneys included inside the pack.
This marks yet another move by GO DESi to tap into India’s regional food nostalgia, repackaging hyperlocal favourites for modern retail shelves. The new product is currently available on platforms like Zepto and the company’s own D2C website.
Founded by Tejas Krishna, GO DESi has built a loyal consumer base by reimagining Indian snack-time staples. From tangy treats like Imli Pops to spicy banana chips, the brand has focused on offering familiar flavours in a cleaner, shelf-stable format. With the launch of Bombay Bhel, it’s now turning its attention to one of the country’s most ubiquitous snacks—and perhaps one of the most commercially overlooked in retail aisles.
The product development and packaging were led in-house, with design inputs from Tejaswee Manapuram, Yashashree RA, Rigzin Angmo and Shreya Agrawal. The team says the goal was simple: retain the chaotic, bold flavours of street-side chaat, while making the format accessible for today’s on-the-go lifestyles.
India’s packaged snacks market, valued at over ₹1 lakh crore, continues to see demand for products that bridge taste nostalgia with convenience. With Bombay Bhel, GO DESi appears to be doubling down on this trend—offering a slice of street-side chaos, without the mess.
