Little Sesame, a rapidly expanding challenger brand in the U.S. hummus space, has raised $8.5 million in a Series A round led by Toronto-based sustainable food investor InvestEco. The round also saw participation from Watchfire Ventures, Santatera Capital, Beliade Consumer Partners, and a number of strategic angel investors.
InvestEco, known for backing food brands like LesserEvil and Vital Farms, brings both capital and credibility to Little Sesame’s mission of delivering chef-crafted, organic hummus to mainstream retail. The new funding will be channeled into expanding manufacturing capacity, developing new products, and bringing in new talent to support the brand’s growth trajectory.
Founded in 2016 by Nick Wiseman and Ronen Tenne, Little Sesame originally began as a restaurant concept before pivoting to retail. In 2021, they launched their packaged, retail-ready hummus line, which has since gained popularity for its clean ingredients, creamy texture, and bold, globally-inspired flavors.
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As consumer demand for plant-based and healthier snacking options continues to rise, Little Sesame is positioning itself at the forefront of a booming category. The U.S. hummus market is forecasted to grow at a compound annual growth rate (CAGR) of 8.1% through 2031, driven by health-conscious eating habits and increasing demand for convenient, protein-rich foods.
With this Series A investment, Little Sesame is poised to scale significantly, aiming to become a household name in refrigerated dips and spreads while maintaining its mission of sustainability and ingredient transparency. This move signals growing investor confidence in the future of better-for-you CPG brands rooted in authenticity and culinary expertise.
