In a major brand move, real estate player Rohan Corporation has roped in Bollywood icon Shah Rukh Khan as its official face for Karnataka. The announcement comes alongside the company’s ambitious plan to roll out 15 large-scale projects across the state in 2025.
Rohan Monteiro, Managing Director of the Mangaluru-based firm, shared that the decision reflects both a celebration of the company’s 30-year legacy and a bold step toward a more dynamic future. “Three decades in real estate has taught us what truly matters to people — stability, trust, and a sense of belonging,” said Monteiro. “Now, we’re pushing into a more agile, tech-driven era. And having Shah Rukh Khan with us gives that shift a powerful voice.”
The partnership with Khan is more than just star power. With his deep-rooted popularity and trustworthy image, the actor mirrors the brand’s values of reliability, vision, and scale. The collaboration is expected to boost Rohan Corporation’s visibility in the crowded Karnataka property market and strengthen its appeal among both first-time buyers and seasoned investors.
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Rohan Corporation’s upcoming projects will span residential, commercial, and mixed-use developments, focusing on next-generation urban living. With SRK in the spotlight, the company hopes to strike a deeper emotional chord with consumers as it enters its next chapter.
